Contacts that have gone through all stages
You will also see calculated conversion rates at each lifecycle stage which show the percentage of contacts who moved from one stage to the next. Use this type of report if you want to track a specific progression of lifecycle and deal stages.
Contacts that have gone through any stages
The Show contacts/deals that have gone through any stages option shows the number of contacts or deals that have had any of the selected lifecycle or deal stages, regardless of the order they moved through each stage. For example, if a contact was created, became a subscriber, then immediately became a customer without first becoming a lead, the contact will count toward the Created, Subscriber, and Customer columns in the example below.