How to use the Social Monitoring tool to engage with customers

Last updated: January 13, 2017

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Product: HubSpot Marketing
Subscription: Basic, Professional, & Enterprise

Social Monitoring helps you track the social conversations that matter to you most in Streams. Streams are the searches that HubSpot uses to monitor conversations on Twitter and display them in your Social Monitoring tool. Read this article if you want to learn how to create streams that monitor customers. Since customers are the people that pay, it is important that you monitor their relationship with your company.

Feel free to create multiple streams that serve different purposes.

Customers are color-coded in green, so it's easy to identify them from the rest of the crowd.

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