What are the tools that you'll use?
To work through the above steps, you'll use a range of tools and features in HubSpot that include:
Used to manage the content that is shown to search engines for each of your domains hosted on HubSpot.
Allows you to create menu's that offer your visitors different navigation options depending on where they are on your site.
File manager allows you to upload and host files on HubSpot's content delivery network servers. Like other file systems, you have the ability to create folders or directories and then add files to those directories.
You can use template builder to create template layouts for your website pages, error pages, and password prompt pages. It's also used to create CSS stylesheets, which you can publish as styles to customize the look of your pages.
Every website page you create in HubSpot uses content modules to store and display your content. The type of content modules you use will vary depending on what kinds of content you want to create, store, and display.
Global content can be a group of content modules or single content modules that make up a core element of your website pages (global mastheads, global sidebars, global footers). When edited, global modules will propagate those changes across every website page that uses the global content in its template layout.
You use the content editor to create or edit website pages by adding your content into the content modules of the page and then publishing or updating those website pages.
Page Publishing Options
You configure different options such as the domains your pages are hosted at, the template layouts you use for error pages and password prompt pages, and the default styling options for your website in the page publishing options in content settings.
When you navigate to Content > Website Pages, you'll be taken to your website dashboard where all of your website pages are available to view key performance metrics, edit existing pages and create new pages.
From the Website Pages dashboard, you can preview any page, as well perform actions on the page ike edit, clone, delete, unpublish, and more.
Whenever you change the URL of a website page on the HubSpot content tools, the software will automatically set up a 301 redirect for you.
So if you have a page called http://site.com/page and you change the URL of that page to http://site.com/newpage in the content editor, when a visitor goes to http://site.com/page they will be automatically 301 redirected to http://site.com/newpage. Neato.
You can edit your Robots.txt file to prevent any thank you pages or pages containing duplicate content from being crawled by search engines.