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How can I create a custom property in HubSpot?

Last updated: August 14, 2017

Available For:

Marketing: Basic, Pro, Enterprise
Sales: Free, Professional

Please follow the directions noted below to create a custom property.

  • Navigate to your properties:
    • In your HubSpot Marketing account, navigate to Contacts > Contacts Settings.
    • In your HubSpot Sales account, navigate to Settings. Choose Contacts, Companies, or Deals in the left sidebar menu, then click Manage next to Edit your contact properties or add new properties
  • Click Create a property.
User-added image
  • Enter a Label and edit the Internal name if necessary.
  • Enter a Description (optional) to notate the need or use of this field.
  • Choose a Group you want it to appear in.
  • Select a Field type.
  • Next to Display externally, click/toggle the switch if you would like to allow this new contact property to be used externally (e.g. as a field on a form).
  • Click Create to save your new property.

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