How to create an A/B test email

Last updated: November 9, 2016

Available For:

Marketing: Pro, Enterprise
Sales: N/A

Follow the directions noted below to create an A/B test email.

  • Go to Content > Email then click Create new email at the top-right.
  • Select a template to use as the email's layout and use the text box that appears to name your new email.
  • Click Create.

Please note: You won't be able to create an A/B test with an email that is saved for automated workflows. Make sure your email is set to send to specific recipients (under the Recipients tab) at a specific date/time or immediately (under the Send or schedule tab in your email).

  • Click on the A/B Test button from the left-side menu and click Create A/B test to create the second variation of the email.

For further insight and complete instructions on Email A/B testing, please check out this article.