How to create an A/B test email

Last updated: February 16, 2018

Available For:

Marketing: Pro, Enterprise
Sales: N/A

Follow the directions below to create an A/B test email.

  • In your HubSpot Marketing account, navigate to Content > Email, then click Create email.
  • Select a template to use as the email's layout and use the text box that appears to name your new email > click Create.

Please note: You won't be able to create an A/B test with RSS emails, blog notification emails, or emails that are saved for automated workflows

  • Click on the A/B Test button from the left-side menu and click Create A/B test to create the second variation of the email.

For further insight and complete instructions on Email A/B testing, please check out this article.

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