Follow the directions below to create an A/B test email.
- In your HubSpot Marketing account, navigate to Content > Email, then click Create email.
- Select a template to use as the email's layout and use the text box that appears to name your new email > click Create.
- Click on the A/B Test button from the left-side menu and click Create A/B test to create the second variation of the email.
For further insight and complete instructions on Email A/B testing, please check out this article.