What steps can I take to ensure my marketing emails are delivered?

Last updated: October 25, 2018

Applies to:

Marketing Hub
Basic, Professional, Enterprise

If your eligible contacts are not receiving marketing emails sent from your HubSpot account, there are a few steps they can take to make sure your marketing emails are delivered to their inbox. The steps below can also improve the likelihood that the marketing emails sent from your account are successfully delivered to your inbox and to your team member's inbox. 

Please note: this article is for users of HubSpot who have sent marketing emails in the past and have experienced deliverability issues. You should not need to take these steps if you have had success thus far.

  • Add your from address to the email client address book in their email client. This will tell the inbox that it should expect to receive emails coming from that address. Each email client has a different process for adding addresses.
  • Request that their IT/Email team whitelist your email sending domain. This will tell the email server that they should expect to receive emails from any from address containing your domain (i.e.
  • Request that their IT/Email team whitelist your sending IP addresses from HubSpot
  • Open and click links in marketing emails they have received from you. This will help train the inbox to trust emails coming from your address and email sending domain. An email client is always learning; if your contacts continue to open and click on your emails, the email client will learn to accept those emails in the future.
  • Move your marketing emails found in their spam/junk folder back to the inbox. This teaches the inbox where to place that mail in the future and improves your domain's sender reputation.

Whitelist your sending IP addresses for marketing emails

To ensure that marketing emails sent from the email tool in HubSpot are delivered to your contact's inbox, and to your own inbox or your team member's inbox, ask your IT team to whitelist your sending IP addresses.

To find your sending IP addresses in your HubSpot Marketing Hub Basic, Professional, or Enterprise account:

  • In your HubSpot account, navigate to Marketing > Email.
  • In the left sidebar menu, click More tools Manage whitelisting.

  • In the dialog box that appears, click Copy to clipboard to copy the list and pass it along to your IT team for whitelisting. This includes all IP addresses used for marketing emails and internal email notifications.

Learn more about email deliverability 

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