Perhaps you have written fantastic marketing emails to send to your contacts, but for one reason or another, some of your contacts may not receive those emails. Here are some steps your eligible contacts can take to have a better shot at receiving your marketing emails.
Please note: this article is for users of HubSpot who have sent marketing emails in the past and have experienced deliverability issues. You should not need to take these steps if you have had success thus far.
If a contact lets you know that they have not been receiving your emails, ask your contact to do the following:
- Add your from address to the address book in their email client. This will tell the inbox that it should expect to receive emails coming from that address. Each email client has a different process for adding addresses.
- Request that their IT/Email team whitelist your email sending domain. This will tell the email server that they should expect to receive emails from any from address containing your domain (i.e. yourdomain.com).
- Request that their IT/Email team whitelist your sending IP addresses from HubSpot. Full instructions can be read here on how to find your IP addresses for whitelisting.
- Open and click links in marketing emails they have received from you. This will help train the inbox to trust emails coming from your address and email sending domain. An email client is always learning; if your contacts continue to open and click on your emails, the email client will learn to accept those emails in the future.
- Move your marketing emails found in their spam/junk folder back to the inbox. This teaches the inbox where to place that mail in the future and is a major boost for your domain's sender reputation.
You can learn more about email deliverability here.