What steps can my contacts take to ensure they receive our marketing emails?

Last updated: July 5, 2016

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Product: HubSpot Marketing
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Perhaps you have written fantastic marketing emails to send to your contacts, but for one reason or another, some of your contacts may not receive those emails. For your eligible contacts, here are some ways they may have a better shot at receiving your marketing emails.

This article is for users of HubSpot who have sent marketing emails in the past and have experienced deliverability issues. You should not need to take any/all of these steps if you have had success thus far.

Have them do the following:

  • Add your 'from address' to their inbox's address book
    • Why? Because this will tell their inbox that it should expect to receive emails coming from that address. Each email client has a different process for adding addresses - check out this online resource for an explanation for many common email clients.
  • Get their IT/Email person to whitelist your email sending domain
    • Why? Because this will tell their email server that they should expect to receive emails from any 'from address' containing your domain (i.e.
  • Open and click links in most marketing emails they do receive from you
    • Why? Because this will help them train their inbox to trust emails coming from your 'from address' and email sending domain. An email client is always learning - if your contacts continue to open and click on your emails, their email client will understand that they should accept those emails in the future.
  • Move your marketing emails found in their spam/junk folder back to their inbox
    • Why? Because that both teaches their inbox where to place that mail in the future and also is a major boost for your domain's sender reputation.


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