Reports

Does HubSpot track unique visitors?

Last updated: December 13, 2016

Applies to:

  • HubSpot does not track unique visitors.
  • This metric is based on user behavior and is not always reliable. A user may clear their cookies, use a different browser, or block cookies - which will count multiple unique visitors for the same actual visitor.
  • Instead of unique visitors, HubSpot focuses on visits and visit to Contact conversions.

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