Threading allows you to set up your sequences so that your contacts receive sequence emails in a single conversation rather than creating separate, individual conversations for each email. It gives your contacts context and allows them to see all of their interactions with you in one place.
You can choose to enable threading by default for any sequence or for individual contacts when enrolling them in the sequence.
Please note: sequences threading is only available with a connected Gmail (G Suite) or Office 365 inbox. The threading feature will override the subject lines in subsequent sequence steps. All emails in the sequence will appear as part of the initial conversation with the same subject line.
Enable by default for all contacts
- In your HubSpot account, navigate to Automation > Sequences.
- Click the name of the sequence you want to edit.
- From the sequence summary page, click Edit.
- At the top of the sequence editor, select the Thread emails checkbox.
Enable for an individual contact
- In your HubSpot account, navigate to Contacts > Contacts.
- Click the name of the contact you want to enroll in your sequence.
- Click the Email tab, then click Sequences.
- In the dialog box that appears, hover over the sequence and click select.
- Click the Send follow-ups dropdown menu, then select the Enable threading checkbox.
- Click Apply.
- Review your sequence and make any further customization as needed, then click Start sequence at the bottom.
Emails in this sequence will now appear as part of a continuous conversation in this contact's inbox instead of separate email threads. You can expect it to look like threading does in a normal email thread.