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Manage the allow and deny list in the conversations inbox

Last updated: September 28, 2021

Applies to:

All products and plans

When you connect your team email to the conversations inbox, all incoming emails will be sent to this inbox. To keep your inbox organized, configure your allow and deny list in your inbox settings to keep your inbox free from emails that don't require your team's attention. 

Please note: you must be a user with Account Access permissions to make changes to the allow or deny list. 

Add emails or domains to your allow or deny list

Conversations sent from email addresses or domains included on your allow list will never be marked as spam, but email addresses or domains included on your deny list will be marked as spam and won't appear in the inbox. To add email addresses or domains to your allow or deny list:

  • In your HubSpot account, click the settings icon settings in the main navigation bar.
  • In the left sidebar menu, navigate to Inbox > Allow & Deny List.
  • In the Allow list or Deny list section, click Add email or domain.


  • In the dialog box, enter an email address or domain.
    • To allow or deny emails sent to the inbox from a specific recipient, enter the email address as (e.g.,
    • To allow or deny emails sent to the inbox from a specific domain, enter the domain as (e.g.,
  • Click Add.

In addition to the email addresses and domains that you manually add to your allow or deny list, the following will happen automatically in your inbox:

  • Emails sent from an existing contact in your database will not be marked as spam, unless the email is an automated response.
  • Emails sent from your connected team email address to that same email address will be marked as spam.
  • Emails sent from a blocked visitor will be marked as spam.
  • Emails sent from will be marked as spam.
  • Emails sent from your HubSpot account (e.g. emails sent from your workflows) will be marked as spam.
  • Emails sent in reply to a workflow email that creates a new thread in the inbox will be marked as spam.

Please note: these automatic rules cannot be overridden by adding them to the Allow list.

To manage which email types will automatically be marked as spam, select/clear the checkbox next to the following:
  • Automated Response Email: an auto-generated email such as an automatic reply or out-of-office reply.
  • Marketing Emails: emails sent as part of a marketing campaign.
  • Role Based Emails: emails that are not sent from a particular person but a company, department, position, or group. A complete list of role-based emails:
    • abuse
    • admin
    • alert
    • billing
    • compliance
    • devnull
    • dns
    • finance
    • ftp
    • hostmaster
    • info
    • infrastructure
    • inoc
    • ispfeedback
    • ispsupport
    • it
    • list
    • list-request
    • maildaemon
    • mailer-daemon
    • marketing
    • no-reply
    • noc
    • noreply
    • null
    • phish
    • phishing
    • postmaster
    • privacy
    • registrar
    • root
    • sales
    • security
    • spam
    • support
    • sysadmin
    • tech
    • undisclosed-recipients
    • unsubscribe
    • usenet
    • uucp
    • webmaster
    • www
  • Subscription Link Emails: emails containing unsubscribe links.
  • Click Save.

Unblock a contact

If a visitor has been marked as spam, you can clear the spam flag so that future emails from this sender will be delivered to your inbox. 

  • In your HubSpot account, navigate to Conversations > Inbox.
  • In the left sidebar, navigate to the Spam view.
  • Click an email conversation to open it.
  • In the banner above the conversation, click Mark as not spam.


To keep your inbox and account clean, any emails that are filtered will not trigger any automated actions in your workflows. This includes creating contact records, tickets, and notifications.