How to create and edit email types

Last updated: January 13, 2017

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Product: HubSpot Marketing
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Email types give your contacts the ability to decide what kinds of email communications they want to receive from you. It's very important that you take some time to make email types for your account that make sense for your business. What if you send an email to a contact and that contact decides to hit the link in hopes to unsubscribe from your email communications but, instead, they arrive at a page that allows them to manage their preferences and what email types they may or may not want to receive from you? For instance, if you have a basic Marketing Information email type where you send most of your communications but also Blog Notification email type which alerts your contacts of new blog posts, wouldn't you want your contact to be able to decide to hear from one or the other? Perhaps that contact doesn't want to receive marketing emails from you, but still wants to read your blog. You should give your contact the power to make that choice and, perhaps, the blog post will entice them further to come back to your site for more content.

Each time you send an email with HubSpot, you must choose an email type. Think of email types as the category of emails you send to customers - every email must fall into one of those categories so make email types that make sense for your business.

Follow the steps below to set up different email types.

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