Last updated: October 13, 2020
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Email deliverability is a feedback loop for whether you’re sending the right content to the right contacts at the right time. Email engagements such as clicks, opens, and spam complaints contribute to your email sending reputation. Higher rates of positive engagements improve your chances of reaching the inbox instead of getting stuck in a spam filter.
To improve engagement, test your email to be sure it renders as expected. You can use the test in email client features to be sure your email is optimized for mobile devices. Within the email editor, click the bar graph icon to open the email optimizer and review recommendations to improve your email content and deliverability.
Please note: it's best to send a few email campaigns in HubSpot before enabling the graymail suppression feature. This provides the tool with data about your contacts' engagement with previous emails.
Subscription types represent the lawful basis to communicate with your contacts through email. Contacts can ...
HubSpot's drag and drop email editor provides an intuitive interface to scale your email marketing efforts...
With smart content, a module can display different versions of your content based on certain viewer criteria.