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Add and create videos in HubSpot
Last updated: July 24, 2026
Available with any of the following subscriptions, except where noted:
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Marketing Hub Professional, Enterprise
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Content Hub Professional, Enterprise
Use HubSpot's video tool to create, record and import video content in your account. Open a blank project in the editor to start from scratch, or bring in footage from your library or connected tools like Descript, HeyGen, or Google Drive.
For example, you may want to build a polished product overview video in the editor, or record a clip to walk a customer through troubleshooting steps.
When recording, you can use a script to keep you on track. After creating or recording your video, you can further edit your videos or review and update your video file details.
Create a video project from scratch
To start a new video project:
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In your HubSpot account, click More, then navigate to Content > Video. If More doesn't appear in your account, navigate to Content > Video directly.
- In the upper right, click Create video. A blank project editor will open automatically, and a new draft project will be created titled New project title.
- To add video files to your project, choose an option under the Let's get started section.
- Drag and drop video: drag a video file from your computer's file manager into the video field in the editor. The video will upload automatically and your project name will update to the file name.
- Upload: manually select a video file from your computer's file manager. Select the file and click Open. The video will upload and your project name will update to the file name.
- Browse: choose an existing video from your files or video tool. In the right panel, select the video file to upload it to the project.
- Record: record a new video using your computer. In the dialog box, toggle the Camera, Microphone, or Screen switches.
- For screen recordings, select or clear the Record system audio checkbox to include or exclude system audio.
- To prepare a script before recording, click Prepare a script. Learn more about recording clips and using scripts.
- Clip video: create a clip from a video previously uploaded to your files or video tool. Learn more about using the video editor to generate clips.
- Continue editing your videos in HubSpot. You can also use the transcript or video timeline to trim or edit clips.
Please note: to receive video clip status notifications, your video clip status notifications must be turned on. Learn more about turning on email notifications.
Add videos to your video library
How you add videos to your library depends on your subscription. Users in a Content Hub Professional or Enterprise account can upload, record, and import videos directly from the video tool. Users in a Marketing Hub Professional or Enterprise account can create video clips from the social tool.
If you have a Content Hub Professional or Enterprise subscription:
- In your HubSpot account, click More, then navigate to Content > Video. If More doesn't appear in your account, navigate to Content > Video directly.
- In the upper right, click Add videos. Select from the following:
- Your computer: upload a new video clip from your device.
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- Record video: record a new video clip directly from your device.
- Descript: connect your Descript account and export videos to the video tool in HubSpot. Learn more about adding Descript videos to HubSpot.
- HeyGen: connect your HeyGen account and export videos to the video tool in HubSpot.
- Google Drive: connect your Google Drive account and import files into HubSpot. Learn more about adding Google Drive videos to HubSpot.
If you have a Marketing Hub Professional or Enterprise subscription:
- In your HubSpot account, click More, then navigate to Marketing > Social. If More doesn't appear in your account, navigate to Marketing > Social directly.
- In the upper right, click Create post.
- In the Upload media section, click the Generate with AI dropdown menu and select Clip a video. Learn how to create clips from the social tool.
After creating your video, learn how to edit your videos in HubSpot.
Record a video clip
- In your HubSpot account, click More, then navigate to Content > Video. If More doesn't appear in your account, navigate to Content > Video directly.
- In the upper right, click Add videos. Then, select Record video.
- All recorded videos will also automatically appear in the files tool.
- You may need to grant HubSpot camera and microphone permissions in your respective browser.
- In the dialog box, click to toggle the switches to select what to record:
- Camera: record yourself using your computer's webcam. To combine your screen with a webcam overlay, you must select both Camera and Screen.
- Microphone: record yourself using your computer's microphone.
- Screen: you can choose to record your current tab, window, or desktop. You can also select the Record system audio checkbox to records sound from your computer, such as video audio or background music.
- To use a script while recording a video, click Prepare a script.
- To manually create a script, enter your script content into the dialog box.
- To create a script with AI:
- Click Generate with AI.
- Enter a prompt for your script.
- Click the Script length dropdown menu and select a script duration.
- Click Generate.
- In the bottom right, set the scroll speed for your script.
- In the bottom left, click Done. Moving forward, when the script is turned on, it will appear in the dialog box and begin to scroll automatically when recording a video.
- After setting up your script, in the bottom right, you can manage your script:
- To delete a script, click Delete.
- To update a script, click Edit.
- To stop using your script, click the Script on toggle.
- To begin recording, click Start recording.
- In the dialog box, you can choose to Pause, Restart, or Finish your recording.
- After finishing your recording, a preview of your video will appear. After reviewing your video, you can choose from the following:
- Save to files: save the video to your files. The video will appear in both your file manager and the video tool.
- Start over: discard the existing video and immediately begin recording another video. The previous video will be permanently deleted.
- Discard: the video will be permanently deleted and you'll be redirected to the video tool. It is not possible to recover a video after discarding.
After recording your video, learn how to edit your videos in HubSpot.