Last updated: August 31, 2023
Set up ad tracking in HubSpot and learn how HubSpot tracks which ads your contacts are clicking and converting on.
Tracking allows HubSpot to attribute contacts to specific ads, by applying tracking parameters to the end of your ad URLs. After you connect your ad account, HubSpot will apply tracking to ads that are currently active or pending review. If HubSpot is unable to track an ad, some reporting data from the network like clicks and impressions, will still display for that ad in the HubSpot ads tool.
HubSpot is only able to track the following types of ads for contact attribution:
If you edit the name of an ad campaign, the utm_campaign value in HubSpot's tracking template will not automatically update. HubSpot will continue to track the ad, but if you rely on the utm_campaign parameter for other systems, you may need to update the ad URL. To update the URL to match the new ad campaign name, do one of the following:
To track ads in an ads account, ensure that HubSpot auto-tracking is enabled:
Please note: HubSpot can only attribute contacts to the ads they clicked after auto-tracking is enabled. Contacts will not be attributed to the ads they clicked while auto-tracking is disabled.
utm_mediumparameters to match a third-party reporting service like Google Analytics, you can edit the HubSpot tracking template: