Last updated: January 13, 2021
|Marketing Hub Professional, Enterprise|
After you've connected your Google Ads account or Facebook ad account, you can create events that will sync your CRM lifecycle stage changes to your ad account. This will allow the ad network to optimize the delivery of your ads.
To create an event:
After you've created an event, it will appear under the Events tab on your Ads dashboard.
Both Google and Facebook will use the CRM lifecycle data from your HubSpot account to help optimize the delivery of your ads on their networks. You'll also be able to report on the value of your CRM lifecycle event changes from within your Google Ads account and Facebook Ads Manager.
The CRM lifecycle event changes will sync to your Google Ads account as Conversion Actions, which Google will use to optimize its bidding strategy for your ads.
To view the events you created in HubSpot in your Google Ads account:
To use your events when creating an ad campaign:
The CRM lifecycle event changes will sync to your Facebook ad account as Offline Events, which Facebook will use to optimize your ads and supplement your ads reporting in Facebook Ads Manager. To view the events you created in HubSpot in Facebook ad account:
Each ad network requires different data to optimize your ads. HubSpot will encrypt and send different contact properties and event data based on each network's requirements.
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