Last updated: February 5, 2021
|Marketing Hub Professional, Enterprise|
After you've connect your Google Ads account or Facebook ad account, you can create events to sync your CRM lifecycle stage changes from HubSpot. This will allow the ad network to optimize the delivery of your ads.
After you've created an optimization event, it will appear under the Events tab on your Ads dashboard. To disable syncing lifecycle data from your HubSpot account, click to toggle the switch off next to the name of the corresponding event.
Both Google and Facebook will use the CRM lifecycle data from your HubSpot account to help optimize the delivery of your ads on their networks. You'll also be able to report on the value of your CRM lifecycle event changes from within your Google Ads account and Facebook Ads Manager.
The CRM lifecycle event changes will sync to your Google Ads account as Conversion Actions. Google use these to optimize its bidding strategy for your ads.
To view the events you created in HubSpot in your Google Ads account:
To use your events when creating an ad campaign:
The CRM lifecycle event changes will sync to your Facebook ad account as Offline Events. Facebook uses these to optimize your ads and supplement your ads reporting in Facebook Ads Manager. To view the events you created in HubSpot in Facebook ad account:
Each ad network requires different data to optimize your ads. HubSpot will encrypt and send different contact properties and event data based on each network's requirements.
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