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Why were a number of lists created when I created a persona?

Last updated: December 13, 2016

Four smart lists are created within the lists application when a persona is created.

  • The default naming convention for these lists is "[Persona Name] Persona - [Lifecycle Stage]"
  • Therefore if you create a persona called Marketing Mary, the four lists would be:
    • Marketing Mary Persona - Customers
    • Marketing Mary Persona - Leads
    • Marketing Mary Persona - MQLs
    • Marketing Mary Persona - All Contacts
  • These lists are created in order to highlight the number of contacts in various lifecycle stages in each persona.
  • The lists are not editable and cannot be deleted.

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