Lists | Frequently Asked Questions

Last updated: July 15, 2020

Applies to:

All products and plans

Find answers and general information quickly about the lists tool in HubSpot.


List behavior

List filters



Is there a limit on the number of lists in my HubSpot account?

In Marketing Hub ProfessionalEnterprise, and Legacy Marketing Hub Basic accounts, there is a limit of 1,500 active lists and 1,500 static lists. In Marketing Hub Starter accounts, there is a limit of 25 active lists and 25 static lists.


Why does the size of my list stated in the lists dashboard not match the exact number of contacts in the list?

The size stated in the lists dashboard is an estimate of the number of contacts in the list. Click the list to view the actual count of contacts in the upper left.


List behavior

Why are some contacts included in or excluded from my list?

Contacts may be unexpectedly included in or excluded from your list because AND vs OR logic was used incorrectly in the list criteria.


Will a contact in multiple lists I'm sending a marketing email to be sent the email multiple times?

If a marketing email is set to go out to more than one list and you have contacts that may be on more than one of the selected lists, HubSpot will automatically deduplicate contacts based on their email address. Each recipient will only receive one copy of your email.


Will importing a list twice create duplicate contacts?

HubSpot will deduplicate contacts based on the email address, so importing the same list twice will only result in one contact created per email address.


Will deleting a list delete its contacts?

When you select the checkbox next to the list you want to delete in the Lists dashboard and click Delete, only the list itself will be deleted. A dialog box will appear to confirm that the contacts in the list will not be deleted.

Learn more about deleting contacts in a list.


List filters

What's the difference between contains and is equal to?

The is equal to list operator requires an exact match. For example, if you create a list with the criteria Favorite travel destinations | is equal to | Australia, a contact whose favorite travel destinations property value contains "Australia" and "Brazil" will not be added to the list.

The contains list operator does not require an exact match. For example, if you create a list with the criteria Favorite travel destinations | contains the word | Australia, the contact above (with two favorite travel destinations) will be added to the list.


Will the Email filter include contacts whose email addresses have changed?

The Email filter in lists evaluates contacts based on all historical email activity (e.g., clicks) for all email addresses ever associated with a contact record from the time that email address is associated with the contact. Even if the email address of the contact is later changed, the interactions from their previous email address will count towards list segmentation.


How do I add multiple values in my list filter?

You can add multiple values in your list filter for properties that accept multiple values by separating each value with a semicolon (;). For example, pasting "Boston; Cambridge; New York" into the is equal to any of field results in three separate options.


How do I create a list based on a value a contact used to have for a property?

In the list filter, select Contact property, Company property or Deal property, then select the specific property. Select has ever been equal to any of or has never been equal to any of, then enter a value.