Last updated: March 30, 2021
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Find answers and general information quickly about the lists tool in HubSpot.
The number of lists you can create in your HubSpot account depends on your Marketing Hub subscription:
Learn more about subscription options and limitations in the Product & Services catalog.
The size stated in the lists dashboard is an estimate of the number of contacts in the list. Click the list to view the actual count of contacts in the upper left.
Contacts may be unexpectedly included in or excluded from your list because AND vs OR logic was used incorrectly in the list criteria.
If a marketing email is set to go out to more than one list and you have contacts that may be on more than one of the selected lists, each recipient will only receive one copy of your email. HubSpot automatically deduplicates contacts based on their email address to avoid sending duplicate emails.
HubSpot will deduplicate contacts based on the email address, so importing the same list twice will only result in one contact created per email address. If your import file does not have an email address for each contact, duplicate contacts will be created. You can also use the Contact ID exported from HubSpot to avoid duplicates.
When you select the checkbox next to the list you want to delete in the Lists dashboard and click Delete, only the list itself will be deleted. A dialog box will appear to confirm that the contacts in the list will not be deleted.
Learn more about deleting contacts in a list.
The is equal to list operator requires an exact match. For example, if you create a list with the criteria Favorite travel destinations | is equal to | Australia, a contact whose favorite travel destinations property value contains "Australia" and "Brazil" will not be added to the list.
The contains list operator does not require an exact match. For example, if you create a list with the criteria Favorite travel destinations | contains the word | Australia, the contact above (with two favorite travel destinations) will be added to the list.
The Email filter in lists evaluates contacts based on all historical email activity (e.g., clicks) for all email addresses ever associated with a contact record from the time that email address is associated with the contact. Even if the email address of the contact is later changed, the interactions from their previous email address will count towards list segmentation.
You can add multiple values in your list filter for properties that accept multiple values by separating each value with a semicolon (;). For example, pasting "Boston; Cambridge; New York" into the is equal to any of field results in three separate options.
In the list filter, select Contact property, Company property or Deal property, then select the specific property. Select has ever been equal to any of or has never been equal to any of, then enter a value.
Use the Activity properties filter in your list criteria, custom reports, and workflow enrollment triggers to...
To ensure a healthy email sending reputation, you can Import an opt-out list of contacts who are disqualified...
Lists help you identify and organize your contacts by traits they have in common. By understanding your...