Navigate to your blog dashboardIn your HubSpot account, navigate to Marketing > Website > Blog.
If you have multiple blogs, you will need to toggle to the blog in which you would like to author the new post. If you do not have multiple blogs, you can skip to the next step.
Create a new blog post
Click Create blog post to begin.
Select draft mode if you want to focus on writing and adding content. This will remove publishing options from your view until you're ready for the next step. Select inline mode to use the classic WYSIWYG (What you see is what you get)
You can also use a post blueprint. Post blueprints give you a starting post structure to modify to suit your needs. The three blueprints include:
- list post
- visual post
The instructions below are for the Inline Edit Mode.
Name the post
To edit the name of your post, mouse over ad click on the title. You will see a pencil overlay appear on editable areas of your post.
Draft the post content
Now that you have created and named your post, you are ready to begin drafting your content.
To begin editing content, hover over and click the post body area of the editor. This action will reveal a formatting menu.
Use this menu to add text, relevant images, and CTA buttons to draft your post. You can learn more about using the rich text editor interface in this article.
Read more separator
By default, HubSpot will show the first paragraph of content as a summary on a listing of your posts. You can control how much content renders on the listing by using the Read More Separator.
Clicking this option adds a separator to your post body. All content above this separator will render on the listing layout.
Once you have drafted your content, click Settings at the top of the editor to configure your blog settings.
Within the Settings panel, you can set the featured image. The featured image is used when the post is shared on social media and will also render on the post listing layout (if using the standard HubSpot template enabled in content settings).
You can click on one of the images here to choose your featured image or you can click Upload, which would let you upload and use a completely different image that isn't in your blog post.
Review and optimize post
Once you have drafted your blog post, you can use the SEO optimization icon to see SEO recommendations for your post.
To see optimization recommendations, click the SEO optimization icon in the editor sidebar. Add some key phrases that connect this post to its relevant topic cluster content. This pane will give you recommendations and show you completed SEO optimization actions.
Once you have optimized your post for search engine results, you may want to preview it before publishing. Click the Preview icon in the editor sidebar to see preview options.
This pane provides the abilty to preview either the post or the listing on various device viewports. If you are using smart content, you can also preview the post as a specific contact.
You can also open a shareable preview to generate a link to preview the post.
Publish or schedule post
Once you are ready to publish your post, navigate to the Publish or Schedule tab and choose whether you want to publish now or schedule for later.