How to create and publish a blog post

Last updated: March 29, 2018

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This article explains how to use HubSpot's blog tool to write and publish optimized blog posts on your blog. 

Navigate to your blog dashboard

In your HubSpot Marketing BasicProfessional, or Enterprise account, navigate to Content Blog.
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Select blog

If you have multiple blogs, you will need to toggle to the blog in which you would like to author the new post. If you do not have multiple blogs, you can skip to the next step.

Create a new blog post

Click Create blog post to begin.

Select post type

Next choose whether you want to create a post in draft mode or inline edit mode.

Select draft mode if you want to focus on writing and adding content. This will remove publishing options from your view until you're ready for the next step. Select inline mode to use the classic WYSIWYG (What you see is what you get) editor.

You can also use a post blueprint. Post blueprints give you a starting post structure to modify to suit your needs. The three blueprints include:

  • how-to-post
  • list post
  • visual post

The instructions below are for the Inline Edit Mode

Name the post

To edit the name of your post, mouse over ad click on the title. You will see a pencil overlay appear on editable areas of your post.

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Draft the post content

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Now that you have created and named your post, you are ready to begin drafting your content. 

To begin editing content, hover over and click the post body area of the editor. This action will reveal a formatting menu.

Use this menu to add text, relevant images, and CTA buttons to draft your post. You can learn more about using the rich text editor interface in this article.

Zen mode

HubSpot Academy

Best practices

  • Create an article that is greater than 600 words. Each post you write doesn't have to be a novel.
  • Use headings and paragraph breaks to break up large chunks of text. 
  • Creating content interesting to your audience. When writing your article, your only concern should be the content in the article. Don’t get distracted by adding keywords, links, images, calls-to-action or anything else marketing-related.
  • Write posts people will want to link to. The more people that link to your blog entry, the more likely it is Google will rank it. Be interesting, useful, and educational in your blog posts.
  • Don't be self-promotional. A blog entry that's nothing more than an ad for your company isn't interesting or useful to your audience. Write entries YOU would want to forward to coworkers, friends, or family members if you were a reader.
  • Think like a teacher. A good approach to building useful content is to try to teach your audience something. You know more about your industry than anyone; what can you teach your prospects?

To learn more blogging best practices, check out the Academy training videos.

Read more

While editing content directly on your post preview will accurately show how your post will display, there may be times where you want to focus purely on the drafting content without any other distractions.

Zen Mode allows you to toggle into an editor that hides other areas of the post editor, so that you can work on the content.

To toggle to this view, click the Zen Mode button in the upper right-hand corner of the post body editor. Once you are finished authoring your content, you can switch back to the regular editor to see how your post looks.

Zen Mode Button

Read more separator

By default, HubSpot will show the first paragraph of content as a summary on a listing of your posts. You can control how much content renders on the listing by using the Read More Separator.

Clicking this option adds a separator to your post body. All content above this separator will render on the listing layout.

HubSpot Help article screenshot

Configure Settings

Once you have drafted your content, click Settings at the top of the editor to configure your blog settings.

HubSpot Help article screenshot
HubSpot Help article screenshot

Settings allows you to edit the blog post's:

  • Title and URL
  • Author
  • Tags 
  • Meta description
  • Associated campaign
  • Featured image 

Under Advanced Options, you can edit the blog post's:  

You can also add new authors, tags, and campaigns from this screen.

Featured image

Within the Settings panel, you can set the featured image. The featured image is used when the post is shared on social media and will also render on the post listing layout (if using the standard HubSpot template enabled in content settings).

You can click on one of the images here to choose your featured image or you can click Upload, which would let you upload and use a completely different image that isn't in your blog post.

Review and optimize post

Once you have drafted your blog post, you can use the SEO optimization icon to see SEO recommendations for your post. For more details on how the blog SEO panel can help you with your SEO, check out this article.

To see optimization recommendations, click the SEO optimization icon in the editor sidebar.

Add any keywords that you would like to optimize the post for in the This blog post is about section. This pane will give you recommendations and show you completed SEO optimization actions.

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Preview post

Once you have optimized your post for search engine results, you may want to preview it before publishing. Click the Preview icon in the editor sidebar to see preview options.

This pane provides the abilty to preview either the post or the listing on various device viewports. If you are using smart content, you can also preview the post as a specific contact.

You can also open a shareable preview to generate a link to preview the post.

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Publish or schedule post

Once you are ready to publish your post, navigate to the Publish or Schedule tab and choose whether you want to publish now or schedule for later. 

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