Follow these steps to create, optimize, and publish a blog post.
Navigate to your blog dashboard
To create a new blog post, navigate to your blog dashboard (Content > Blog).
If you have multiple blogs, you will need to toggle to the blog in which you would like to author the new post. If you do not have multiple blogs, you can skip to the next step.
Click Create new blog post to create a new blog post.
Next choose whether you want to start with a blank post or a post blueprint.
Post blueprints include default content to give you ideas about how to structure typical posts. Post blueprints give you a starting post structure to modify to suit your needs. The three blueprints include:
- list post
- visual post
Name the post
To edit the name of your post, mouse over ad click on the title. You will see a pencil overlay appear on editable areas of your post.
Draft the post content
Now that you have created and named your post you are ready to begin drafting your content.
To begin editing content, hover over and click the post body area of the editor. This action will reveal a formatting menu.
Use this menu to add text, relevant images, and CTA buttons to draft your post. You can learn more about using the rich text editor interface, in this article.
- Create an article that is greater than 600 words. Each post you write doesn't have to be a novel.
- Use headings and paragraph breaks to break up large chunks of text.
- Creating content interesting to your audience. When writing your article, your only concern should be the content in the article. Don’t get distracted by adding keywords, links, images, calls-to-action or anything else marketing-related.
- Write posts people will want to link to. The more people that link to your blog entry, the more likely it is Google will rank it. Be interesting, useful, and educational in your blog posts.
- Don't be self-promotional. A blog entry that's nothing more than an ad for your company isn't interesting or useful to your audience. Write entries YOU would want to forward to coworkers, friends, or family members if you were a reader.
- Think like a teacher. A good approach to building useful content is to try to teach your audience something. You know more about your industry than anyone; what can you teach your prospects?
To learn more blogging best practices, check out the Academy training videos.
While editing content directly on your post preview will yield an accurate rendering of how your post will display, there may be times where you want to focus purely on the drafting content, without any other distractions.
Zen Mode allows you to toggle into an editor that hides other areas of the post editor, so that you can work on the content.
To toggle to this view, click the Zen Mode button in the upper right-hand corner of the post body editor. Once you are finished authoring your content, you can switch back to the regular editor to see how your post looks.
Read more separator
By default, HubSpot will show the first paragraph on content as a summary on a listing of your posts. You can control how much content renders on the listing, by using the Read More Separator.
Clicking this option, adds a separator to your post body. All content above this separator will render on the listing layout.
Once you have drafted your content, you will want to configure the blog settings. Click Settings at the top of the editor.
Settings allows you to edit:
- The post's URL
- The post's author
- The post's topics
- The post's campaign
- The post's meta description
- The post's featured image
You can also add new authors, topics, and campaigns from this screen.
Within the Settings panel, you can set the featured image. Featured images are the image that is used when the post is shared on social media, and will also render on the post listing layout (if the using the standard HubSpot template and enabled in Content Settings).
You can click on one of the images here to choose your featured image or you can click the [ + ] icon, which would let you upload and use a completely different image that isn't in your blog post.
Review and optimize post
Once you have drafted your blog post, you can use the SEO Optimization button to see SEO recommendations for your post. For more details on how the blog SEO Panel can help you with your SEO, check out this article.
To see optimization recommendations, click the SEO Optimization button on the editor sidebar.
Add any keywords that you would like to optimize the post for, and click Select keywords. This pane will give your recommendations and show you completed SEO optimization actions.
Once you have optimized your post for search engine results, you may want to preview it before publishing. Click the Preview button on the editor sidebar to see preview options.
This pane provides the abilty to preview either the post or the listing on various device viewports. If you are using smart content, you can also preview the post as a specific contact.
You can also open a shareable preview to generate a link to preview the post.
Publish or schedule post
Once you are ready to publish your post, navigate to the Publish or Schedule, and choose whether you want to publish now or schedule for later.