Last updated: October 27, 2022
|Marketing Hub Professional, Enterprise|
After connecting your Google Ads account, you can create events to sync your CRM lifecycle stage changes from HubSpot. This will allow the ad network to optimize the delivery of your ads when a contact has been attributed in the HubSpot Ads tool.
Before getting started with ad conversion events, do note the following:
After you create a conversion event in HubSpot, lifecycle stage data from contacts who engage with your ads tracked by the HubSpot Ads tool will be synced with your Google ads account. You will need the following contact properties and event data to sync a contact:
To review and manage your conversion events:
Google will use the CRM lifecycle data from your HubSpot account to optimize the delivery of your ads. You'll also be able to report on the value of your CRM lifecycle event changes from within your Google Ads account.
The CRM lifecycle event changes will sync to your Google Ads account as Conversion Actions. Google will use this data to optimize the bidding strategy for your ads.
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