How to view form submissions data

Last updated: June 15, 2016

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Product: HubSpot Marketing
Subscription: Basic, Professional, & Enterprise

Once your form starts receiving submissions, you'll want to view that data. Using the form submissions screen, you can view all the data that is being submitted through your form, including the contacts' names, their time-stamp of submission, the page that they converted on (as long as the page the form is on has HubSpot Tracking code on it), the overall submission data for the form, and of course, the specific data that each contact submitted through your form. The submissions are listed chronologically, with the most recent submission appearing at the top.

From the form submissions screen you can also export the form submission data for use outside of HubSpot. The information here is historic; if you've ever edited the available options for a field, removed a field, or added a new field to your form, the submitted data will remain in the submissions view. For example, if you once had "Industry" on your form but removed it, all contacts who submitted data in this field when it existed on the form will still show that information in the submissions screen, even those "Industry" is no longer a part of the form today.

You can grab your form's embed code if you wish to embed the HubSpot form on a non-HubSpot page. Additionally, you can navigate into the form editor from the form submissions screen.

It is important to regularly view form submissions data, as you can evaluate whether or not the information you are hoping to capture is being captured as you desire. Based on what you find in the data your contacts are submitting, you may decide to make some fields required to ensure that contacts are submitting data for particular questions you are asking them. Forms shouldn't be a "set and forget" part of your marketing efforts. Regularly combing through your submissions information is important to see the overall health of the form.

The total number of form submissions may be different than the number of unique contacts who have submitted the form because when a visitor fills out the form with an existing email address or they fill out the form from a browser that has its cookie tied to an existing contact record, the submission will be attributed to (deduplicated into) the existing contact with that email address or browser cookie; a new contact record will not be created.

Navigate to the Forms Submissions Screen

Navigate to Contacts > Forms. Find the form you wish to view submissions for, and click on the number in the Submissions column.

Please keep in mind that the number in the Submissions column does not represent the all time number of submissions on the form, but only the number of submissions that have occurred in the timeframe listed at the top of the forms dashboard. Additionally, only data after November 1, 2013 will display on the Forms Dashboard (Learn more here).

You can also access the forms submissions screen from the Forms editor. In the Details tab of the editor, click the View submissions button.

Form Submissions Screen Overview

At the top of the page, you'll see the overall statistics for your form:

  1. All Time Views: The total number of views for all of the pages that your form appears on that also have your HubSpot Tracking code on them.
  2. All Time Submissions: The total number of submissions the form has been submitted, across all of your pages (HubSpot-hosted and external pages where the form is embedded). Please note this total number is continuously being updated as submissions come through and analytics are amended.
  3. Conversion Rate: The total number of submissions divided by the total number of views for the form, all time.

Below the overview, you can see the submission details for each submission, starting with the most recent submission first.

In the table of submission on the right, you'll see the following information: 

1. Name: The name of the contacts who have submitted the form (if you have asked for and captured their name).

2. Conversion Page: The name of the page on which they converted (as long as that page has your HubSpot Tracking code on it).

3. Submitted On: The date/time they submitted the form

To see the details of a particular submission, click on the row of that submission in the table on the right (like where you see the cursor in the screenshot below), and the details of the submission will appear on the left.

At the top of the submission details on the left, you'll see name of the contact (if known), when last submitted the form, and the page the form was submitted on. Below that, you'll see each contact property they filled out on the form, and the value that they filled out.

Export Submission Data

To export the submission data from your form, click Export form at the top of the page.

From the pop-up, you'll be able to choose the file type for your exported file (XLS, XLSX, or CSV) and the email you wish the exported file to be sent to. Click Request export and this file will be emailed to you.

If contacts have merged based on the different users resubmitting a form on the same device with the same browser cookie present, exporting the forms submissions data will give you their separate submission data, which you can use to create a separate contact record for the merged submission.

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