How to create saved filters

Last updated: February 1, 2018

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Marketing: Free, Starter, Basic, Pro, Enterprise
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You can segment your contacts, companies, and deals based on specific characteristics. Custom saved filters allow you to quickly and easily see which contacts, companies, or deals meet the criteria you've set at any given time.

For example, you may choose to create a saved filter based on the HubSpot owner property for each user to show leads they own or, as shown in the steps below, create a saved filter based on lead status and the date last contacted. You can use the same process to segment your companies and deals. 

Navigate to contacts

In your HubSpot account, click Contacts in the main navigation menu.

Add filters

Click Add filter in the left sidebar menu to begin creating your custom saved filter. You'll be able to segment your contacts based on any default or custom contact properties. Search for the property you'd like to use in your filter or browse by scrolling in the sidebar menu.

In this example, we're going to create a lead follow-up saved filter. We'll use the Lifecycle stage, Lead status, and Last contacted properties to show us open leads who haven't been contacted since last week. 

Set filter criteria

Once you've found the property you'd like to use to filter your contacts, click on it within the sidebar menu to set the criteria for that property. We'll start in this example with Lifecycle stage. In this case, we want to filter for contacts whose lifecycle stage is Lead, so we'll select the is any of radio button, then choose Lead from the dropdown menu. 

Click Apply filter.

We'll do the same for Lead status, setting the criteria to is any of and then choosing Open Deal from the dropdown menu. Since Last contacted is a date property, the criteria options will be slightly different. In this case, we'll select the is radio button and then choose Last week from the dropdown menu. 

Save your filters

Once you've applied your filters, you can save them to create a saved filter so you can always return to it and, in our example, quickly see which leads haven't been contacted in the last week and may need some follow-up. Click Save. 


Give the saved filter a name and decide whether or not you'd like to make it accessible to your team members or everyone, and then click Save.


You can now return to this saved filter at any time from the dropdown menu in the left sidebar menu of the Contacts page. 

Saved filter options

There are a few actions you can take from your saved filter, all of which are available in the Options dropdown menu in the left sidebar menu:

  • Add to favorites: this will pin the saved filter to the left sidebar menu so you can easily click into it when navigating to Contacts.
  • Create report (reporting add-on only): if you have the reporting add-on, this allows you to create a report based on the segmentation applied to the current saved filter.
  • Clone: this will clone the current saved filter so you can save a modified version. 
  • Delete: this deletes the current saved filter and removes it from your All saved filters screen. 
  • Export: this allows you to export a CSV file of the contacts in the current saved filter.
  • Make default: this will set the current saved filter as the default when you navigate to Contacts.
  • Manage sharing: this allows you to make the saved filter private, accessible to your team, or accessible to everyone.
  • Rename: this allows you to edit the name of the current saved filter.

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