Connect HubSpot's AI agents to external business systems with HubSpot MCP Client

Last updated: July 24, 2026

Available with any of the following subscriptions, except where noted:

Marketing Hub Starter, Professional, Enterprise
Sales Hub Starter, Professional, Enterprise
Service Hub Starter, Professional, Enterprise
Data Hub Starter, Professional, Enterprise
Content Hub Starter, Professional, Enterprise
Smart CRM Professional, Enterprise

HubSpot Credits required for certain features

Use HubSpot MCP Client to connect HubSpot's AI agents in Agent Builder to external systems through the Model Context Protocol (MCP). This allows agents to access live business data and perform actions across supported applications without requiring custom integrations or code.

For example, a revenue operations team can connect an agent in HubSpot to Gong and Notion to analyze customer conversations and generate account planning summaries.

Permissions required Agent Builder permissions are required to create and customize agents and assistants in Agent Builder.

Permissions required Additional permissions may be required depending on the goal of the assistant or agent. For example, an assistant or agent that generates a landing page requires Edit and Publish permissions to edit and publish landing pages.

HubSpot Credits required for certain features Some agents may require HubSpot Credits. Learn more about features using HubSpot Credits

Supported MCP Servers

HubSpot MCP Client supports the following MCP Servers and actions in HubSpot's AI agents:

Notion: query and update databases and pages.
Atlassian: retrieve and interact with Jira issues and Confluence content.
Asana: view and manage tasks, projects, and timelines.
Zapier: trigger and monitor automations across apps.
G2: find real-time software reviews, ratings, and competitor information from the largest B2B software marketplace. This helps your team research tools, compare competitors, and make informed buying decisions.
Linear: create, update, assign, and manage issues, projects, and sprints directly through natural language, optimizing engineering and product team processes directly within HubSpot.
Gong: query sales call recordings and transcripts to analyze customer conversations, find competitive mentions, identify deal risks, and get coaching insights from your revenue intelligence data.
Amplitude: analyze product analytics, user behavior, A/B test results, and feature flag performance through natural language queries.

Please note: each supported MCP Server has its own configuration requirements and capabilities. It’s recommended that you review the information on the website for each supported MCP Server above.

Connect an agent with HubSpot MCP Client

The process for connecting HubSpot MCP Client may vary slightly depending on the MCP Server you want to connect to. For example, some MCP Servers (such as Notion and Asana) use an OAuth-based connection, while others (such as Zapier) use a tokenized URL connection.

OAuth-based connection

OAuth is the standard way to connect HubSpot to an MCP Server. This process may vary slightly between MCP Servers but generally follows these steps:

In your HubSpot account, click More, then navigate to Agents > Agent Hub. If More doesn't appear in your account, navigate to Agents > Agent Hub directly.
Navigate to the Agents tab.
Hover over the agent you want to edit, click the menu icon and select Clone to clone the agent.
In the Actions section, click Add action.
In the right panel, click the Connectors tab.
Hover over the MCP you want to connect. Then click Connect and add.

Follow the on-screen prompts to authorize the connection.

Tokenized URL connection (Zapier)

Some MCP Servers, like Zapier, allow you to configure your own set of tools rather than a standard group. For these connections, you'll need to supply a custom URL provided by the vendor.

Navigate to the Zapier MCP page.
In the top left, click + New MCP Server.
Click the MCP Client dropdown menu and select Other.
Enter a name for the MCP Server in the Name field.
Click Create MCP Server.
In the Tools section, select the tools you want the MCP Server to use.

Please note: while MCP connections offer a wide range of tools, it’s recommended that you select only the tools needed for your agent's tasks.

At the top of the page, click the Connect tab.
In the Transport section, ensure that Streamable HTTP is selected.
In the Connect with server-specific URL section, click Copy URL next to the Server URL.

Back in your HubSpot account, navigate to Agents > Agent Hub.
Navigate to the Agents tab.
Hover over the agent you want to edit, click the menu icon and select Clone to clone the agent.
In the Actions section, click Add action.
In the right panel, click the Connectors tab.
Hover over Zapier MCP and click Connect and add.
In the pop-up window, in the Zapier MCP Server URL field, paste the Server URL you copied from Zapier.

Then click Connect to Zapier MCP.

Next steps

After setting up HubSpot MCP Client, learn more about configuring prompts for your agent.

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