Last updated: October 23, 2020
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HubSpot's integration with SurveyMonkey allows you to use SurveyMonkey data in HubSpot to segment and qualify your contacts.
Please note: it is not possible to sync surveys collected by a web-link collector if you are using a SurveyMonkey Free account. Only responses created by email collectors will be sync to HubSpot.
To sync data from an existing survey:
If you haven't created any surveys, you can create one from HubSpot:
Please note: for web-link collector surveys, at least one respondent must submit a response with a valid email address to trigger to sync to HubSpot.
HubSpot collects a survey respondent's email address differently based on the survey type:
Email invitation collector surveys: you don't need to include an email address field in the survey. The user's email address is collected automatically when they click the survey link in the SurveyMonkey email.
Web link collector surveys: you must ask your respondents for their email addresses. There are two ways to collect their email addresses that will work with HubSpot:
Include a Contact Information question with the Email address field. The question can be added anywhere in your survey and the Email address field label can be in any language.
Include a Single Textbox question that asks your respondents for an email.
If you include both types of questions in one survey, HubSpot will sync the email address submitted to the Contact Information question. If your survey has multiple questions that ask for an email address, HubSpot will use the first email address to create a contact.
If there is no email address in the Contact Information question, HubSpot will search the other single text answer fields for one. If there is an email address with the normal email format firstname.lastname@example.org, HubSpot will associate this email address with the respondent.
When syncing is enabled for a survey, HubSpot will sync all existing data, along with any new respondent data. Any new email addresses will be created as new contacts in HubSpot. Existing contacts will have the survey data added to their contact record.
Responses will not update contact properties, but they will appear on the contact timeline. You can also view and segment the response data on individual contact records and in lists.
Once you've synced your SurveyMonkey surveys, survey responses will appear as activities on your contacts' timelines. If you have a SurveyMonkey Basic plan, the timeline event will show that the contact responded to the survey. If you have an annual paid SurveyMonkey plan, the timeline event will show a breakdown of your contacts' responses to specific questions.
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