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- Manage workflow enrollment settings
Manage workflow enrollment settings
Last updated: December 9, 2025
Available with any of the following subscriptions, except where noted:
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Marketing Hub Professional, Enterprise
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Sales Hub Professional, Enterprise
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Service Hub Professional, Enterprise
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Data Hub Professional, Enterprise
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Smart CRM Professional, Enterprise
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Commerce Hub Professional, Enterprise
Manage your workflow's enrollment settings, such as re-enrollment, unenrollment, the enrollment of merged records, and the enrollment of synced Salesforce leads and contacts into workflows.
To configure other settings, such as the workflow's execution timings, performance notifications, and other workflow connections, learn more about managing your workflow settings.
To configure your workflow's timing settings:
- In your HubSpot account, navigate to Automation > Workflows.
- Click the name of your workflow.
- In the workflow editor, click the Edit > Edit enrollment trigger.
- In the left panel, click the Settings tab.
- Re-enroll: By default, records are only enrolled in workflows the first time they meet the workflow enrollment triggers or are enrolled manually. Set up your re-enrollment settings in your workflow to enroll records in a workflow again. Learn more about setting up re-enrollment triggers in workflows.
- Unenroll if [objects] meet the following conditions: configure your workflow unenrollment criteria in different workflow types. Setting unenrollment criteria will also prevent records from being enrolled into the workflow. Learn more about setting up unenrollment triggers in workflows,
- In contact-based workflows, you can choose to remove contacts that no longer meet enrollment criteria, meet the workflow goal, or have been added to suppression segments.
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In other workflow types, you can set unenrollment triggers to exclude or unenroll records from a workflow.

- If you're setting up a contact-based workflow, you can configure the following additional settings:
- Automatically enroll merged records if the updated merged record meets the enrollment conditions: by default, workflows will not enroll merged contacts even if the contact meets the workflow enrollment criteria. However, merged contacts can later enroll if they meet the enrollment triggers again and re-enrollment is enabled.
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- For example, the enrollment trigger is has filled out Any form submission on Any page. When two contacts that have previously filled out forms are merged, the new contact will not enroll in the workflow.
- However, if the newly merged contact later submits a form again, they will be enrolled in the workflow.
- Enable manual enrollment of records from Salesforce using the HubSpot Visualforce window: enroll Salesforce leads and contacts that have synced to HubSpot directly into contact-based workflows. Learn more about enrolling your Salesforce leads or contacts into HubSpot workflows directly from Salesforce. To use this setting you must meet the following requirements:
- Installed the HubSpot-Salesforce integration.
- Added the HubSpot Embed or legacy HubSpot Visualforce window to your Salesforce page layouts.
Workflows
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