Last updated: February 5, 2024
Attribution refers to the rules that determine how your marketing assets and channels receive credit for converting visitors into contacts and customers.
In the ads tool, filter your ad campaigns by attribution report to understand how your ads influence your contacts across every stage of their customer journey. Learn more about analyzing your ad campaigns in HubSpot.
Generally, attribution report filters are based on ad interactions by contacts. Ad interactions include when users click on your ads or submit a form after they engaging with your ad.
To filter your ad campaigns by attribution report: