Filter ad campaigns by attribution report (BETA)

Attribution refers to the rules that determine how your marketing assets and channels receive credit for converting visitors into contacts and customers.

In the ads tool, filter your ad campaigns by attribution report to understand how your ads influence your contacts across every stage of their customer journey. Learn more about analyzing your ad campaigns in HubSpot. 

Before you get started

• The attribution reports available depend on your HubSpot subscription: 
  
  • Accounts using HubSpot's Free CRM and Marketing Hub Starter will only have access to the Last ad interaction report.
  • Accounts using Marketing Hub Professional or Enterprise will have access to all other attribution report types.

• When reviewing your ad metrics, for a contact or deal to be attributed to your ad they must meet the respective ad attribution requirements. Learn more about the requirements for contacts and deal attribution. 

• Selecting different attribution reports will change the Contacts metric and any other metrics that are affected by the number of contacts. For example, the Customers, Cost per contact, and Revenue from deals metrics.
• Contacts may show up in multiple attribution report types, and some overlap is expected between the different attribution reports.

Filter ad campaign data by attribution report

Generally, attribution report filters are based on ad interactions by contacts. Ad interactions include when users click on your ads or submit a form after they engaging with your ad.

To filter your ad campaigns by attribution report:

• In your HubSpot account, navigate to Marketing > Ads.
• In the upper left of the ads dashboard, click the Attribution Reports filter. Then, filter the ad campaign data by the following attribution reports:
  • First ad interaction: filter by ad campaign data where the contact's first recorded interaction is an ad interaction. For example, if a visitor clicks an ad and visits the website but does not give contact information. Then, the same visitor converts on a separate form two weeks later, this contact would still be attributed in the First Interaction report filter.

• • • If there is a delay between the ad interaction and the visitor conversion, and a user clears their cookies during this time, they will not be attributed.
    • The conversion does not have to be a HubSpot form submission to count in this report. For example, it could be a Shopify signup instead. 

• • Last ad interaction: filter by ad campaign data where a contact's last recorded interaction before converting was an ad interaction. For example, if a visitor clicks an ad and converts on a form in the same session, this contact would be attributed in the Last Interaction report filter.
    
    • The contact must be created during the same session as the ad click.
    • The conversion does not have to be a HubSpot form submission to count in this report. For example, it could be a Shopify signup instead.

• • Re-engagement: filter by ad campaign data where existing contacts have clicked on an ad after becoming a contact in your HubSpot account.
    • The contact must already have an existing ad interaction on their contact record before clicking on the ad. 
    • The ad click does not need to occur within the same session where the visitor initially converted to a contact. 

• • All ad interactions: filter by ad campaign data where any new or existing contact has interacted with an ad at any point in time.
     

Selecting your attribution report filter

If you have difficulty selecting a new attribution report filter, you can use the table below to help you decide. While the old and new attribution report filters do not match exactly, the table shows the filters that best correspond: