Resubscribe contacts to your marketing emails

Last updated: March 12, 2019

Applies to:

Marketing Hub  Starter, Professional, Enterprise
Legacy Marketing Hub Basic

Contacts who have unsubscribed from marketing emails sent from your HubSpot account can take action to resubscribe to your emails or update their email preferences. 

Please note: after a contact unsubscribes from marketing emails, you cannot resubscribe them on their behalf. A contact must take action themselves in order to receive marketing emails sent from your HubSpot account again. However, if a HubSpot user in your account manually opted out a contact, this opt-out status can be removed.

In the contact's email inbox, open a previously sent marketing email from your HubSpot account. In the email footer, click the email preferences link to resubscribe or update their email preferences.

If a contact can't locate an old marketing email sent from your HubSpot account, they can resubscribe on a HubSpot form or pop-up form if resubscription emails are enabled. This feature notifies unsubscribed contacts of their opt-out status when they enter their email address on one of your forms or pop-up forms and gives them a link to resubscribe.

Opt-out status is tied to a contact's email address, not the record. If a contact's email address is changed, their previous opt-out status will not apply unless they choose to opt-out again using the new address

Contacts who have opted out of marketing emails can still receive one-to-one emails and transactional emails.