Manage your brands with HubSpot Brands

Users with Marketing Hub Enterprise subscriptions who have purchased the Brands add-on can use the feature to manage multiple brands in one HubSpot account. You can customize the branding for each Brand to streamline content creation. 

You can also keep assets such as forms, pages, and more organized by associating them with a Brand. Learn more about leveraging Brands from our HubSpot Academy. 

Before you get started

Before getting started, please note the following: 

• Learn more about if Brands are right for your organization.
• Only Super Admins can create and edit Brands.
• Each Brand add-on allows for one Brand. You can add up to 100 Brands by purchasing multiple instances of the Brands add-on. 
• With each Brands add-on, your HubSpot account will have access to one additional brand domain. It's optional to associate this domain to your new Brand. If you want to associate the brand domain, make sure that the brand domain is connected before setting up your Brand in your HubSpot account. 
• The content types you can host on your additional brand domain depend on your other subscriptions. Learn more about subscription limits for domains. 
• HubSpot only allows for one primary domain per account. If you already have a primary domain set up in your HubSpot account, you must assign a Brand to a secondary domain. 
• Creating a Brand will automatically create the Brands contact property in your account. You can filter your contacts by Brand and automatically set this property when a contact submits a form that's associated with a specific Brand.

Create Brands

To create a new Brand:

1. In your HubSpot account, click the settings settings icon in the top navigation bar.
2. In the left sidebar menu, navigate to Brands > Multi-Brand.
3. In the top right, click Create new Brand. 
4. Enter a name for your Brand.
5. Click Create.

Navigate to Brands in the main navigation

Once you click on the Brand, you can navigate to various parts of the CRM and see the information filtered to the specific Brand you selected. For example, you can create a record, import an email opt-out list, and customize email subscription pages for a specific Brand.

Install the HubSpot tracking code for a Brand

Each Brand is associated with its own unique tracking code. Unique tracking codes allow you to display different cookie policy banners on different pages. But, this won't affect reporting. 

To install the tracking code:

1. In your HubSpot account, click the settings settings icon in the top navigation bar.
2. Navigate to Tracking & Analytics > Tracking code in the left sidebar menu. 
3. Click the Current view dropdown menu and select the brand you want to install the tracking code for.
4. Continue installing the tracking code.

Report on Brands

Track your brand's performance and keep your teams aligned using dashboards with custom brand reports. You can also associate existing dashboards and reports with a brand. Learn more about managing dashboards. 

Create a brand report

To create a brand report:

1. In your HubSpot account, navigate to Reporting > Reports.
2. Click Create report.
3. Select Single-object report.
4. Click Next.
5. Select your data source (e.g., contacts) and click Next.
6. Click Add [object] property.
7. Use the search bar to locate the Brands property, then click on it to add it as a data source, then click Next.
8. Add the properties to your report.
9. Choose your chart style.
10. Click Save report.
11. Enter your report name, and choose whether to add to a new or existing dashboard, then click Next.
12. Choose who can access the report and click Save.

Filter a report by a specific Brand

To filter a report by a specific brand:

1. In your HubSpot account, navigate to Reporting > Dashboards.
2. On a dashboard, click Advanced filters.
3. Click + Add filter.
4. Use the search bar to find and select the business unit filter you want to use.
5. Click the Brands dropdown menu, and select a Brands. 
6. Select an operator.
7. Click Apply filter.
8. Click Close.

Associate an existing report with a Brand

1. In your HubSpot account, navigate to Reporting > Reports.
2. From the report list, select the checkbox next to the reports you'd like to associate and click Set brand.
3. In the dialog box, click the Brand dropdown menu and select a brand.
4. Click Set brand.

Rename or delete existing brands

Manage your brands from the brands settings page:

1. In your HubSpot account, click the settings settings icon in the top navigation bar.
2. In the left sidebar menu, navigate to Multi-Brand.
3. Click the Current view dropdown menu and select the brand you want to rename or delete.
4. To rename or delete a brand or your default account brand:

• • To rename your brand, in the upper right, click the Actions dropdown menu, then click Rename.
    • In the dialog box, enter a new name for your brand.
    • Click Update. The brand's new name will display in your HubSpot account. 

• • To delete a brand, in the upper right click the Actions dropdown menu, then click Delete. In the dialog box, confirm the deletion. Type your brand name, then click Delete brand.

Example brands use case

Below, find an example of how to set up a brand and assign a campaign, contacts, forms and a marketing email to it. It's an example of a simple process and isn’t designed to be exhaustive. Similarly, the configuration of brands may vary, based on the needs of your organization. If you need advice on setting up brand, speak to your customer success manager.

This example is based on a car manufacturer with two brands - Motr and Engn. The two brands work under the same marketing department. Customers may be associated with one brand, or both. Campaigns for each brand run separately.

Set up your brand

To get started, create your second brand, in this case Engn. The first brand (Motr) will use your existing brand (when you purchase the Brands add-on, you get one brand, to add to the one you already have with your HubSpot account).

• In your HubSpot account, click the settings settings icon in the top navigation bar.
• In the left sidebar menu, navigate to Multi-Brand.
• In the top right, click Create new Brand. 
• Enter a name for your brand.
• Click Create.

Create a campaign and assign it to the brand

Now, assign a campaign to the brand. You can add assets to the campaign later. 

• In your HubSpot account, navigate to Marketing > Campaigns.
• In the top right, click Create campaign.
• Choose Start from scratch or Start from template, then click Next.
• While filling in your campaign details, click the Brand dropdown menu, then select the brand you want to associate with the campaign.

Assign existing contacts to the brand

When you set up brands, a Brand property is created in your account. Use this property to select which brand a contact is part of. Contacts can be part of multiple brands (for example, if your Motr and Engn have the potential to appeal to similar audiences, they may become a customer of both brands). This property can then be used in lists to segment contacts by brand, workflows, and reporting. 

• In your HubSpot account, navigate to CRM > Contacts.
• To select multiple individual records:
  • In list view, select the checkboxes next to the records.
  • In board view for deals, tickets, or custom objects, hover over a record, then select the checkbox. Once one record card is selected, checkboxes will appear on all remaining cards for you to select.
  • To select all of the records on your current page or pipeline, select the checkbox at the top left of the table or board. In list view, to select all of the records in the view, click the Select all [number] [records] link.
• Select Edit.
• In the dialog box, click the Property to update dropdown menu and select Business Units.
• Select the checkbox next to the brands you’d like to assign the contact to. 
  • To add new values while maintaining the existing values, select Append to current value(s).
  • To overwrite the existing values, select Replace current values(s).
• Click Update. 

Create a form to capture leads for the brand

Now you have set up brands, you can assign them to forms so contacts filling out that form are automatically assigned to the brand it is associated with. 

• In the top right, click your profile picture, hover over Brand, then select the Brand you want to navigate to.
• In your HubSpot account, navigate to Marketing > Forms.
• In the upper right, click Create form.
• The brand you selected previously will automatically be set on the form.
• Continue creating your form. 

Optionally, you can also assign it to the campaign you created earlier:

• In your HubSpot account, navigate to Marketing > Campaigns.
• Click on the campaign. 
• In the upper left, click Add assets. 
• Use the search bar to search for the form.
• Select the checkbox next to the form.
• Click Save.

Create a marketing email and assign it to the brand and the campaign

Marketing emails can be assigned to a brand, so you can separate emails between the two brands. When sending, you could use a list that has been filtered using the brand property, to easily send emails to those contacts who are associated to either, or both, of the brands. 

The brand can’t be changed once an email has been created. If you need to assign an existing email to a brand, it’s recommended to clone an existing email. When cloning, you'll be able to select the brand.

1. In the top right, click your profile picture, hover over Brand, then select the Brand you want to navigate to.
2. In your HubSpot account, navigate to Marketing > Email.

• In the upper right, click Create email.
• The brand you selected previously will automatically be set on the email. You can view this when you review the email.

• Continue creating your email.