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Analyze your customer agent's performance
Last updated: September 25, 2025
Available with any of the following subscriptions, except where noted:
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Marketing Hub Professional, Enterprise
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Sales Hub Professional, Enterprise
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Service Hub Professional, Enterprise
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Data Hub Professional, Enterprise
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Content Hub Professional, Enterprise
Use the Performance tab to track key metrics and get a comprehensive overview of how well your customer agent is performing. You can monitor progress over time and identify knowledge gaps, allowing you to fine-tune your agent's responses and enhance its efficiency.
Learn more about creating a customer agent.
View reports
You can track key metrics, including the total number of resolved and deflected conversations, the number of conversations escalated to a human, agent workload and query volume, and the count of unanswered questions.
- In your HubSpot account, navigate to Service > Customer Agent.
- Navigate to the Performance tab.
- On the Reports page, you can review:
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- Impact this week: overview of the number of conversations resolved and handled this week, the average resolution time, deflection rate, and the percentage of visitor feedback indicating the agent was helpful.
- Conversations handled over time: count of conversations per week handled by the customer agent.
- Conversations handled by channel: count of conversations broken down by channel.
- Trend of visitor feedback: count of visitor feedback submissions, categorized by type.
- Handle rate over time: percentage of conversations handled by the customer agent.
- Resolution rate: percentage of conversations fully resolved by the customer agent without human handoff.
- Resolution rate over time: percentage of conversations fully resolved by the customer agent without human handoff, shown over time.
- Conversations Resolved: count of customer issues resolved by the customer agent over time.
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- Deflection rate over time: percentage of conversations fully resolved by the customer agent without human handoff, shown over time.
- Deflections over time: count of conversations deflected by the customer agent without human handoff, shown over time.
- Customer Agent on your team: count of conversations resolved, broken down by team members and the customer agent.
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- Human handoff rate over time: percentage of conversations escalated from the customer agent to a human agent, shown over time.
- Human handoffs: count of conversations escalated from the customer agent to a human agent, shown over time.
- Customer agent handoff: the percentage of conversion, and the average time it took to resolve the issue. from customer agent assignment to when the ticket was closed.
View knowledge gaps
You can view a list of questions your customer agent could not answer, helping you identify knowledge gaps. You can then add responses to address and resolve these gaps.
- In your HubSpot account, navigate to Service > Customer Agent.
- Navigate to the Performance tab.
- In the left sidebar, click Knowledge gaps.
- In the table, view the topic, number of conversations, and when the last conversation took place.
- To view more information, click the Topic. Here, you can see the exact question asked, a link to the corresponding ticket, and the date.
- To create an answer for the question, click Create a short answer in the top right:
- In the right panel, you can edit the question and enter an answer.
- To preview the answer, click Preview.
- To create the answer, click Create.
- Once created, your answer can be found in the Short answer sidebar on the Content tab. Learn more about editing short answers.
- You can also dismiss topics or individual conversations once they've been resolved or are no longer useful:
- In the knowledge gaps table, click the topic.
- Select the checkboxes next to the questions you want to dismiss. To dismiss the entire topic, select the checkbox at the top left of the table.
- Click Dismiss conversation. This will remove them from the knowledge gaps table.