Last updated: May 2, 2023
Lifecycle stages help you to categorize your contacts and companies based on where they are in your marketing and sales processes. Using the Lifecycle stage property helps to determine where a specific contact or company is in your processes, and to better understand how leads are handed off between marketing and sales.
Lifecycle stages are used to track how contacts or companies move forward in your process. Default automatic updates to the lifecycle stage property will only move the stage forward (e.g., no value to Subscriber, Subscriber to Opportunity, etc.). Learn more about how to manually update lifecycle stage values.
The Lifecycle stage property contains the following default stages as options in sequential order:
If you'd like to customize these options, learn how to create custom lifecycle stages and edit the default lifecycle stages.
In your HubSpot settings, you can choose to automatically set lifecycle stages in the following ways:
While the lifecycle stage can be set based on the record being created or the record's associations, you can also update the Lifecycle stage property manually or via another tool in your HubSpot account. To update the Lifecycle stage property, you can do the following:
You can see the source of an update in the Lifecycle stage property history.
Learn more about how to use the different lead statuses to manage your sales process. You can also customize this property, or use this property with workflows to automate your sales lead tracking and reporting.