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Last updated: January 19, 2023
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Contacts who unsubscribed from marketing emails sent from your HubSpot account will need to take action to resubscribe to your emails or update their email preferences. Contacts who have opted out of marketing emails can still receive one-to-one emails and transactional emails.
Opt-out status is tied to a contact's email address, not the record. If a contact's email address is changed, their previous opt-out status will not apply unless they choose to opt-out again using the new address.
Please note: you can manually resubscribe a contact who opted out of receiving marketing emails on their contact record, as long as you provide a legal basis and explanation for communicating with them.
For a contact to resubscribe on their own, they'll need to complete the following steps:
If a contact can't locate a previously sent marketing email sent from your HubSpot account, they can resubscribe on a HubSpot form or pop-up form if you've enabled resubscription emails.
Once enabled, any unsubscribed contacts who enter their email address on one of your forms will be informed that they've opted out of your marketing emails, and prompted with a link to receive a resubscription email. The resubscription email will contain a CTA that links to a page where the contact can resubscribe to any of your configured subscription types.
To set up resubscription emails for your forms:
After you've published your resubscription email and toggled the Resubscription email switch on, contacts who unsubscribed to all your subscription types will be prompted with a link to receive your resubscription email when they enter their email address on one of your forms. Note that a contact must still click the link in your resubscription email to view available subscription types, then update and confirm their subscription preferences.
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