Contacts who have unsubscribed from marketing emails sent from your HubSpot account can take action to resubscribe to your emails or update their email preferences.
Please note: after a contact unsubscribes from marketing emails, you cannot resubscribe them on their behalf. A contact must take action themselves in order to receive marketing emails sent from your HubSpot account again. However, if a HubSpot user in your account manually opted out a contact, this opt-out status can be removed.
In the contact's email inbox, open a previously sent marketing email from your HubSpot account. In the email footer, click the email preferences link to resubscribe or update their email preferences.
If a contact can't locate an old marketing email sent from your HubSpot account, they can resubscribe on a HubSpot form or pop-up form if resubscription emails are enabled. This feature notifies unsubscribed contacts of their opt-out status when they enter their email address on one of your forms or pop-up forms and gives them a link to resubscribe.
Opt-out status is tied to a contact's email address, not the record. If a contact's email address is changed, their previous opt-out status will not apply unless they choose to opt-out again using the new address.