GoToWebinar | Frequently Asked Questions

Last updated: May 21, 2018

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Find answers and general information quickly about the GoToWebinar integration with HubSpot.

How do I associate an externally-embedded form with GoToWebinar?

If you would like to associate a GoToWebinar with a HubSpot form you have embedded externally, you must add the webinar ID to the embed code. To do this, locate the HubSpot-generated embed code (either by navigating to the page that you have embedded the form on or the form itself).

Learn more here: How do I associate an externally-embedded form with GoToWebinar?

Which fields sync between HubSpot and GoToWebinar?

When a contact fills out a HubSpot form that is attached to a webinar, only the following fields will sync to GoToWebinar if they appear on the form:

  • Email
  • First Name
  • Last Name
  • Street Address
  • City
  • State
  • Postal Code
  • Country
  • Phone Number
  • Industry
  • Company Name
  • Job Title
  • Number of Employees

When existing HubSpot contacts sign up for a webinar without using a HubSpot form, the above fields are passed to HubSpot as well.

Webinar registrants who are not already contacts in HubSpot and who did not submit a HubSpot form will be created with their first name, last name, and email address, but with no additional information.

How long does it take for a contact who filled out my webinar registration in HubSpot to be enrolled in GoToWebinar?

HubSpot and GoToWebinar sync with each other every 15 minutes on average when a webinar is turned on. 

When a contact enrolls in a webinar through the HubSpot/GoToWebinar integration form, it will generally take five minutes for the contact to appear in GoToWebinar.

Why do my GoToWebinar registrants and HubSpot registration lists not match?

There are two reasons why you may see a discrepancy between the lists of registrants for your webinar in HubSpot and GoToWebinar:

  1. Once a contact is marked as registered in HubSpot, they will not be marked as unregistered even if they cancel their registration. HubSpot treats these contacts the same as those who registered but did not attend a webinar. GoToWebinar, however, removes registrants who cancel from its lists.
  2. If a GoToWebinar registrant that becomes a HubSpot contact is later deleted in HubSpot, the number of registrants shown in HubSpot will decrease. However, the number in GoToWebinar will remain unchanged.

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