View lead score history and performance

To understand how your lead scores are being used, you can review record lead score history and analyze the performance of your scores. To view lead score history, add score properties as index page columns or add the Lead score card to the record right sidebar.

If your account has a Marketing Hub Enterprise subscription, you can also view reports based on existing record scores and your score thresholds.

View lead score history

To quickly access an overview of a record's current and past scores, you can add score properties as columns on index page views or add the Lead Score card to the right sidebar of your records.

View score history in index page views

To add score histories to your index pages:

1. Navigate to a view.
2. Click Edit columns.
3. Search for and select the checkboxes of the score properties you want to include as columns, then click Apply. Learn more about customizing columns.
4. Once added, navigate to the column and click the score value.
5. In the right panel, view a trend graph showing score changes over the past six months and a list of events that changed the score.

View score history on records

The Lead score card will appear once added to a record view. The card will show details about a record's current and past scores.

1. Navigate to your records.
2. Click the name of a record.
3. Navigate to the Lead Score card in the right panel or in the middle column depending on your record view. On the card, you can view the record's value for each score you've created for the object.
4. To edit a score, click the score's name.
5. To view more details about the score values, click See score history. In the right panel, view a trend graph showing score changes over the past six months and a list of events that changed the score.

Learn more about using cards on records.

View lead score performance 

1. In your HubSpot account, navigate to Marketing > Lead Scoring.
2. Hover over the score to analyze, then click View performance.
3. In the Overview table, review the following data:
   
   • Contacts/Companies/Deals: total number of contacts, companies, or deals in your account.
   • Contacts/Companies/Deals scored: total number of contacts, companies, or deals scored. Learn more about excluding records from scoring. 
   • Average score: average score of the contacts, companies , or deals that were scored.
   • Min score: minimum score of all the contacts, companies, or deals that were scored. 
   • Max score: maximum score of all the contacts, companies, or deals that were scored. 
4. In the Score distribution chart, review scores for all contacts/companies/deals that have been scored based on the score threshold. Each contact/company/deal is grouped into low, medium, and high-score labels.