Set filter enrollment triggers

Last updated: September 2, 2025

Available with any of the following subscriptions, except where noted:

Marketing Hub Professional, Enterprise
Sales Hub Professional, Enterprise
Service Hub Professional, Enterprise
Data Hub Professional, Enterprise
Smart CRM Professional, Enterprise

Set workflow enrollment triggers to automatically enroll records in a workflow when they meet specific filter criteria. Depending on the type of workflow, different enrollment triggers will be available. Learn more about different workflow enrollment types.

Set filter enrollment triggers

In your HubSpot account, navigate to Automation > Workflows.
Click the name of the workflow or create a new workflow.
If you're creating a workflow from scratch:
- in the left panel, select [Met filter criteria].
- Select a record type.
- Continue setting up your filters.

workflow-met-filter-criteria

If you're updating an existing workflow:
- In the workflow editor, click the Trigger enrollment for [object] card.
- If there are existing workflow triggers, in the left panel, click Change start trigger. This will erase any current enrollment triggers.
- In the dialog box, click Confirm.
- In the left panel, click When filter criteria is met.
- Continue setting up your filters.

Filter enrollment triggers

Learn more about common workflow enrollment triggers in the table below. Please note the following workflow enrollment exceptions:

Only Marketing Hub Professional or Enterprise accounts can use page views and CTAs as enrollment triggers.
Only Commerce Hub Professional or Enterprise accounts can use quote-based enrollment triggers.

Workflow type	Enrollment trigger	Details
All workflow types	Property values	Enroll records based on their property values or the property values of any associated records. Learn more about managing your properties. Depending on the workflow object, different object properties will be available for enrollment triggers. For example, in a quote-based workflow, you can enroll quotes using deal, quote, or subscription properties because quotes are associated with deals and subscriptions. Number field types can be blank or a 0, different trigger criteria may include or exclude certain records. If a record had associations that have since been removed, the record will have a value of 0 for the associated object property. Only records that have never had associations will have no data for the associated object property. When adding a date property trigger with the filter is more than or is less than [x] days ago, the trigger will be checked at the start of the day. This can result in an expected delay in your record enrollment. By default, company, deal, quote, ticket, subscription, and custom object-based workflows will exclude records with no data. To include these records, select the Include records where number of [property name] is empty checkbox.
Contacts, Companies, Deals, Tickets, and Custom objects	Association labels	If you've associated multiple companies with your records and you've labeled these associations, you can further filter your enrollments based on these association labels. For example, rather than enrolling all companies associated with contacts that have a Lifecycle stage of Opportunity. You can further filter by companies associated with contacts by specific [association labels] that also meet the same criteria. Learn more about using association labels as enrollment triggers and in other workflow actions.
Contacts, Companies, Deals, Tickets, and Quotes.	Activities	Enroll records in a workflow based on associated activities and engagements logged to records in HubSpot such as: meetings conversations tasks notes one-to-one emails phone calls Activities cannot be used as re-enrollment triggers. Learn more about using activity properties in a filter.
Contacts, Companies, Deals, Tickets, Quotes	Tracked terms	Enroll records in a workflow based on specific tracked terms detected in a call transcript: In contact-based workflows, you can find theTracked terms option under Activity properties. In company, deal, ticket, and quote-based workflows, you can find Tracked terms under Engagement.
Contacts, Deals, Subscriptions, and Payments	Line items	Enroll records based on associated line items. For example, you can set up your workflow to enroll deals based on a filter of Discount % is greater than 10. Any records with an associated line item that's been discounted more than 10% could then enroll in the workflow. Line items cannot be used as re-enrollment triggers.
Companies, Deals, Quotes, Subscriptions, and Payments	Subscriptions	Enroll records based on associated subscriptions. A subscription is created and associated with a record when a buyer makes a recurring payment on a payment link or quote using the payments tool. For example, you can set up a workflow to enroll records based on a filter of billing frequency is equal to monthly. This workflow can then be used to send upcoming payment reminder emails to customers who are subscribed to monthly recurring products. Please note: you cannot set a one-time billing frequency.
Companies, Deals, Quotes, Subscriptions, and Payments	Payments	Enroll records based on payment information when a payment is made on a payment link or quote using the payments tool. For example, you can set up a workflow to enroll records based on a filter of Payment status is any of succeeded. This workflow can then be used to send confirmation emails to customers that successfully made payment.
Feedback submissions	Feedback submission data	Enroll feedback submissions based on feedback submission properties such as the Feedback sentiment, Survey Name, and more. Feedback submissions can also be enrolled based on associated contact and ticket information.
Conversations	Conversation data	Enroll conversations based on conversation properties such as the Agent first response time, Last message receive date, and more. Conversations can also be enrolled based on associated contact and ticket information.
Contacts and Companies	List membership	Enroll records when they join an active or static list. When a record meets the list's criteria, it will become a member of the list and enroll in the workflow. Workflows can only enroll based on lists that are the same type as the workflow. For example, contact-based workflows can only enroll from contact lists.
Contacts	Privacy consent	Enroll contacts with a specific cookie consent status. This value is obtained when a contact visits your website, and accepts, rejects, or revokes cookies through your cookie policy banner.
Contacts	Form submissions	Enroll contacts in your workflow based on the forms they submit on HubSpot pages. This can be further refined by date or number of times the contact submitted a form. This trigger will also apply to contacts that enter their email address to view a document. Certain filter criteria conditions will use form submission data instead of pulling from a contact property. For example, for the Country is known filter, HubSpot will use the data from the submission's IP country code. To configure your filter criteria using only the properties of an enrolled contact, review the default contact properties in this article.
Contacts	Marketing email activity	Enroll contacts based on their marketing email activity such as email clicks, opens, bounces, and unsubscribes. To use marketing email activity as a trigger the email must be already sent.
Contacts	Email subscriptions	Enroll contacts based on their email subscription statuses. Learn more about how subscriptions work and how you can manage your contacts' subscriptions.
Contacts	Import	Enroll contacts based on the import they were part of when added to HubSpot.
Contacts	Page views	Enroll contacts that have visited specific pages, this can be further refined by date or number of times the contact visited a page. Learn more about using page views as filters.
Contacts	Behavioral events (Legacy)	Enroll contacts that have either completed or did not complete an event. If the option Contact has completed is selected, the filter can be refined by date or number of times the event is completed. If the option Contact has not completed is selected, the filter cannot be further refined. This enrollment trigger is only available for HubSpot accounts with legacy behavioral events. Events created in the updated custom behavioral events tool, such as manually tracked behavioral events, will not appear in this trigger.
Contacts	Workflows	Enroll contacts that are active, have completed, met a workflow goal, etc in this or any other workflow in your account.
Contacts	Call-to-Action (Legacy)	Enroll contacts that have seen, not seen, clicked, or not clicked on a specific call-to-action. This can be further refined by date or number of times that the contact interacted with the CTA.
Contacts	Google Ad, Facebook Ad, or LinkedIn Ad property	If you’ve connected a Google, Facebook, or LinkedIn ad account to HubSpot, you can enroll contacts based on the corresponding ad property. For example, you can enroll contacts with a Google Ads ad click ID property value of is known.