Contacts

Perform a GDPR-compliant delete in HubSpot

Last updated: March 11, 2019

Under the General Data Protection Regulation (GDPR), an individual contact in your HubSpot contacts database has the right to request that you delete all the personal data you have about them. In these cases, the GDPR requires the permanent removal of their contact record from your database, including email tracking history, call records, form submissions, and other engagement data and activity.

Typically, these requests should be attended to within 30 days. The right to deletion is not absolute, and can depend on the context of the request, so it doesn’t always apply. 

Please note: while these features live in HubSpot, your legal team is the best resource to give you compliance advice for your specific situation.

In HubSpot, GDPR-compliant deletion includes a blacklist functionality, which means that once a contact is GDPR-deleted, you will not be able to add them back into your account. You will be notified in-app if you try to add a previously deleted contact to your HubSpot account again. This functionality is supported by anonymized data.

To perform a GDPR-compliant deletion in HubSpot, you must be a Super Admin in your account and GDPR features must be enabled. Once you've confirmed the features are enabled:

  • In your HubSpot account, navigate to Contacts > Contacts.
  • Click the name of the contact. GDPR-compliant deletions can only be performed on individual contact records. You cannot perform GDPR-compliant deletions in bulk using lists of contacts or workflows.  
  • In the left panel, click Actions, then select Delete.
  • In the dialog box, select the Delete this contact and all its associated content to follow privacy laws and regulations radio button. Then click Delete.

gdpr-compliant-delete

Up to 30 days after this deletion is initiated, a GDPR-compliant purge will be performed. The contact record will be removed from your HubSpot account along with the following information: 

  • Salesforce connector
  • Contacts data 
  • Analytics data
  • Calling data
  • Form submissions
  • Feedback data
  • Integrations data 
  • Emails
  • Notifications
  • Meetings 
  • Engagements
  • Conversations 
  • Bots 

If you have the ads add-on, when you perform a GDPR compliant delete of a contact, they will also be deleted from your syncing Facebook ads audience, ensuring that you no longer send advertisements to this contact.

Please note: while the contact's personal data will be deleted, anonymized analytics data will remain. For example, the contact's sessions will continue to be reflected in your sources report, but you won’t be able to identify the individual contact. Similarly, if you’ve sent emails to the contact or the contact filled out a form, the analytics will still be reflected in the email performance (opens, clicks, etc.) and number of form submissions, but the contact's information will no longer appear.