Delete a list of contacts

Last updated: January 8, 2019

Applies to:

Marketing Hub
Starter, Professional, Enterprise
Legacy Marketing Hub Basic

You can delete a list without deleting its contacts, delete all contacts in a list, or delete individual contacts.

Deleting a list vs. deleting contacts in a list

Deleting a list without deleting its contacts removes the list from your lists dashboard. No contacts are removed from your database. Your HubSpot blog's default subscriptions lists and persona lists cannot be deleted from your HubSpot account.

If you delete all contacts in a list, they'll be permanently removed from your HubSpot contact database. The deleted contacts will no longer be counted towards your total number of billable contacts as they will no longer exist in your account.


Why shouldn't I delete contacts from HubSpot?

A fundamental value of your HubSpot contact database is that each interaction builds off the interactions before it. The real advantage of HubSpot and inbound marketing lies in turning an anonymous visitor into a reachable contact. When you delete contacts from HubSpot, you are turning a known contact back into an anonymous visitor.

The following information is lost when a HubSpot contact is deleted:

  • All of the contact's interaction data and timeline activity (except for email interactions)
    • Form submission data
    • Website visit information
    • List membership data
    • Data from integrations (e.g., Salesforce, Wistia, GoToWebinar, SurveyMonkey)
    • Lifecycle stage transition data 
    • Information about custom event completion (Marketing Hub Enterprise only)
  • Existing reports will be affected
    • Deleted contacts are removed from the reporting dashboard.
    • Any visits the deleted contact had will still appear in the sources report, but the contact will be removed from the count of contacts generated by a specific source.
    • Contacts generated by a campaign will no longer appear in the campaign dashboard.
    • Deleted contacts will remain in the form submissions and landing page submissions reports, but will appear as No Contact.

While there are legitimate reasons to delete contacts to keep your lists fresh, such as spam submissions or ineligible contacts, it's important to consider the future interaction potential of a contact before removing them from your database. Learn more about deleting ineligible contacts who have unsubscribed or bounced.


Delete a list without deleting its contacts

  • In your HubSpot account, navigate to Contacts > Lists
  • Hover over a list and click the More dropdown menu, then select DeleteAlternatively, select the checkbox next to a list and click Delete at the top of the table.

  • In the dialog box, click Delete to confirm your deletion.


Delete all contacts in a list

Please note: review the implications of deleting contacts in HubSpot before deleting any contacts.

  • In your HubSpot account, navigate to Contacts > Lists
  • Click the name of the list.
  • Select the checkbox next to each contact (or the checkbox at the top of the table to select all contacts).
  • Click the More dropdown menu and select Delete. This will delete the contacts from your list as well as from your HubSpot contact database. 

  • In the dialog box, confirm your deletion by entering the number of contacts to delete, then clicking Delete.
  • To delete all contacts in a list that is greater than 25 contacts, select the checkbox next to the Name column, then click Select all x contacts at the top of the table. This will select all the contacts in your list. Then, click the More dropdown menu and select Delete.


Delete individual contacts

To delete a contact from the contact record:
  • In your HubSpot account, navigate to Contacts > Contacts.
  • Click the name of the contact you want to delete.
  • Click the Actions dropdown menu below the contact's name and select Delete.

To delete a contact from the contacts dashboard:
  • In your HubSpot account, navigate to Contacts > Contacts.
  • Select the checkbox next to the contact you want to delete. 
  • Click Delete at the top of the table.