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Create custom call outcomes

Last updated: February 24, 2021

Applies to:

Sales Hub Professional, Enterprise
Service Hub Professional, Enterprise

Users with Account access permissions can create custom call outcomes. Create custom outcomes to fit your organization's needs and better track your team's call activity in HubSpot. You can create up to 30 custom call outcomes to use when making a call, logging an activity, or using a playbook. Custom call outcomes are also available to use as filters in workflows and lists.

Please note: custom call outcomes are not supported by the call outcomes API and cannot be used in the HubSpot mobile app. 

  • In your HubSpot account, click the settings settings icon in the main navigation bar.
  • In the left sidebar menu, navigate to Objects > Activities.
  • On the Calling tab, next to the Track call outcomes setting, click Edit options.
  • In the right panel, click Add another outcome.
  • add-another-call-outcomeEnter the outcome in the text field, then click Save in the bottom left. Call outcomes can be a maximum of 50 characters.
  • After saving the call outcome, it will be available from the Select a call outcome dropdown menu.


  • To delete an outcome, click the delete trash icon next to the outcome. Once an outcome is deleted, it cannot be used in HubSpot tools, including lists and workflows. Deleting a custom outcome will not impact reporting. 

Please note: you cannot edit an outcome after saving it to HubSpot, because edits to the outcome could impact reporting data.