Last updated: February 11, 2025
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Last updated: February 11, 2025
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Personas are fictional, generalized characters that encompass the needs, goals, and behavior patterns of your customers. The Persona contact property in HubSpot helps you target certain groups and categorize your contacts.
Learn more about generating personas with the Make My Persona tool, or refer to a video lesson about using buyer personas.
To create, edit, or delete personas in HubSpot:
When you've created personas, you can filter your contacts by the Persona property in saved views or lists, and use the property in forms or reports.
Please note: when you use the Persona property as a field in your form, the options will display the description of the persona rather than the name.