Contacts

Create and edit personas

Last updated: October 28, 2019

Personas are fictional, generalized characters that encompass the various needs, goals, and observed behavior patterns among your customers. Creating personas in your HubSpot account allows you to target these groups and categorize your contacts. Learn more about using buyer personas and check out the Make My Persona tool.

Please note: you can create up to three personas with the Make My Persona tool. 

To create a new persona or edit an existing persona:

  • In your HubSpot account, click the settings icon settings in the main navigation bar.
  • In the left sidebar menu, navigate to Properties.
  • In the Search for a property field, enter Persona.
  • Click the Persona property.
  • Scroll down to the Dropdown options section. To edit a persona, click the name of the persona. To create a new persona, click add Add another persona.
  • In the right pane, enter information into the fields about your persona. Only the fields with * are required. To learn more about personas, click the links under the Mastering Personas section.
  • When you're done, click Save.

To delete a persona:

  • In your HubSpot account, click the settings icon settings in the main navigation bar.
  • In the left sidebar menu, navigate to Properties.
  • In the Search for a property field, enter Persona.
  • Click the Persona property.
  • Scroll down to the Dropdown options section and click the persona to delete.
  • In the bottom right, click Delete.
    • If existing contacts are assigned this persona, in the dialog box, click the Choose a persona dropdown menu to select another persona for these contacts. Click Update contacts and delete persona.
    • If there are no existing contacts, click Delete persona.
/contacts/create-and-edit-personas