Associate records

In HubSpot, there are four standard objects you can create: contacts, companies, deals, and tickets. To keep track of the relationships between these objects, you can associate these records together. Associations are always two-way (i.e., if record A is associated to record B, record B is also associated to record A) and can be seen in each record in the right panel.

Examples of when you'd associate records include:

• When making a sale, you communicate via email to three individuals at the same company. In HubSpot, you associate the deal to the three contact records and their company record.
• When handling a customer complaint, you communicate via email to two individuals. These individuals are also in the middle of a sale with your company. In HubSpot, you can associate the ticket record to the two contact records and the deal record.

You can also associate the activities in a record's timeline to appear in another record. If the records are already associated together, some activities will automatically be associated to the associated records.

Please note: a contact record can be associated to only one company record.  Learn more about association limits in the Technical Limits section in HubSpot's Products & Services Catalog.

There are different ways to associate records:

• To bulk associate records, you can import two files and associate the records, both new and existing, in those files together. The records in those files can be existing records or new records. Learn how HubSpot identifies existing records through its deduplication process.
• If you have developer resources, you can also bulk associate records using this API.
• You can set contact records to automatically be associated to company records.
• You can also manually associate a record to another.

To manually associate a record with another on your desktop:

• In your HubSpot account, navigate to your contacts, companies, deals, or tickets.
• Click the name of the record you want to associate with others.

• In the right panel, locate the relevant object section and click Add. For example, if you want to associate a deal with the record you're in, look for the Deals section and click Add.

• You can either create a new record to associate to the contact, or associate an existing record to the contact.
  • To create a new record to associate the ticket to, in the Create a new [record] tab, enter information in the fields, and click Create.
    

• • To associate an existing record, click the Add existing [record] tab, search for the record you want to associate to the current record, and select the checkbox next to the record in the search results. Click Save.
    

To manually associate a record with another on mobile:

• Open the HubSpot app.
• Navigate to the record you want.
  • If it's a contact record, tap on Contacts in the navigation bar and search for the record.
  • If it's a deal record, tap on Deals in the navigation bar and search for the record.
• Tap the Associations tab.
• Tap Add a [record] and select existing records you want to associate to the record.
• Once selected, tap Done in the upper right.