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Import one object

Last updated: September 1, 2021

Applies to:

All products and plans

You can import files to create and update HubSpot records in bulk. This article explains how to import a single type of record, also known as an object.

When importing a single object, you can create or update the following:

  • Standard CRM objects: contacts, companies, deals, tickets, and defined custom objects.
  • HubSpot-defined objects: products.

You can also import and associate records across multiple objects in HubSpot. If you have data in another system and want to set up a two-way sync, learn how to connect and use HubSpot data sync rather than importing.

Before you get started

Before you start an import, set up your import file and confirm you have all the required fields for your single object import.

Import records

To bulk create or update one object (e.g., contacts):

  • Navigate to your records:
    • Contacts: In your HubSpot account, navigate to Contacts > Contacts.
    • Companies: In your HubSpot account, navigate to Contacts > Companies.
    • Deals: In your HubSpot account, navigate to Sales > Deals.
    • Tickets: In your HubSpot account, navigate to Service > Tickets.
    • Custom objects: In your HubSpot account, navigate to Contacts > Contacts, then click the dropdown menu in the top left and select the name of the custom object.
  • In the upper right, click Import.
  • Click Start an import.
  • Select File from computer, then click Next.
  • Select One file, then click Next.
  • Select One object, then click Next.
  • Select the object in your import file.

Please note: if you're using an existing contact's secondary email in HubSpot as their unique identifier, the secondary email will not replace the primary email as long as you do not include the Contact ID column in your file. If you include both the secondary email and Contact ID as columns in your file, the secondary email will replace the primary email when imported.

  • If you're importing data in a language other than your default language, click the dropdown menu and select the language of your file's column headers. Selecting the correct language enables HubSpot to better match your column headers to existing default properties. If there is no match in your selected language, HubSpot will search for an English property to match.
  • In the bottom right, click Next.
  • On the Map columns in your file to [object] properties screen, HubSpot will match the columns in your file to your selected object's properties based on the header, the header language, and the property name. You'll see a preview of the property values from your spreadsheet in the Preview Information column.
  • If any columns do not match an existing property, click the corresponding dropdown menu in the HubSpot Property column. You can opt to do one of the following:
    • To map the column to an existing property, select an existing property.
    • To set up a new custom property, click Create a new property, then set up your new property in the right panel. The data in the column will now be mapped to this new custom property.
    • To skip importing this column, select Don't import column. To skip importing data from all unmatched columns, select the Don't import data in unmatched columns checkbox in the bottom right.
  • If you’re using Email or Company domain name to deduplicate your contact or company records:
    • To prevent the import from overwriting records’ individual properties, select the Don’t override existing value checkbox if you don’t want to update records that have an existing value for that property.
    • To prevent the import from overwriting all properties included in the import, select the checkbox at the top of the table. 
    • With the checkbox selected, the import will not update that property for any records that have the value. Any new records or existing records with no value for that property will be updated.


  • Once all columns are mapped to a property or set to Don't import column, click Next.
  • On the details screen, enter an Import name.
    • If you're importing a file with a date property, use the Date format dropdown menu to confirm how the date values in your spreadsheet are formatted.
  • Once you've set the options for your import, click Finish import in the bottom right.

You can view, analyze, and complete actions with your previous imports. Learn how to create a list, review import errors, or view and delete imported records.

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