Dashboards

Default marketing dashboard reports

Last updated: July 15, 2020

Applies to:

All products and plans

Your default marketing dashboard has nine default reports that will cover on a high level the results of the marketing efforts. If these reports don't show you the analytics you're looking for, you can customize your dashboard reports.

Website visit, new contact, and customer totals by day

This report will show you:

  • the number of sessions per day;
  • the number of new contacts per day; and
  • the customers per day.
The report also shows the conversion rate between each stage based on the total in the date range, and whether the statistics in the current date range are higher or lower compared to that of the previous period.

Landing pages by most total views

This report will show you the views and view to submission rate per landing pages, sorted by the most views first. Click the name of the landing page to analyze it specifically.

Landing pages total views and form submissions

This report will show you the following related on your HubSpot landing pages, within the date range selected:

  • the total number of views;
  • the total number of submissions;
  • the view to submission rate;
  • the number of new contacts;
  • the number of CTA views;
  • the number of CTA clicks;
  • the rate of CTA clicks to CTA views;
  • the number of entrances;
  • the number of exits;
  • percentage of exits per page view;
  • average time per page view; and
  • overall bounce rate.

Blog posts by most total views

This report shows you the blog posts that has the most views. Click the name of a blog post to analyze it specifically.

Blog post total views and bounce rate

This report shows you the total number of views of your blog posts, the number of AMP views, and the overall bounce rates. The report also displays whether the statistics in the current date range are higher or lower as compared to that of the previous period.

Email sent totals with engagement rates

This report shows you your marketing emails, the number of times they've been sent, and the open rate, click rate, click-through rate, and the number of unsubscribes of each marketing email. Click the name of a marketing email to analyze its stats specifically.

Email totals by sent, opened, and clicked

This report shows you the number of sent marketing emails, the number of which were opened, the number of which were clicked, and the overall click rate. The report also displays whether the statistics in the current date range are higher or lower as compared to that of the previous period.

Top personas

This report shows you your top personas based on number of contacts. Click the name of any persona to edit your personas.

Contact totals with time comparison

This report shows you the number of leads, customers, and MQLs you have in the current date range, and compares these numbers of the previous time period. The report also displays whether the statistics in the current date range are higher or lower as compared to that of the previous period.

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