Last updated: August 4, 2021
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You can automate lead nurturing by adding follow-up emails to your HubSpot forms. With any HubSpot account, you can add a single follow-up email to the form module on each of your pages. If you have a Marketing Hub Starter, Professional or Enterprise account, you can set up a sequence of up to three follow-up emails, which will be sent when visitors submit the form on any page.
Marketing Hub Professional and Enterprise users can also create contacts-based workflows to send follow-up emails and take other actions based on specific criteria, including form submissions.
On each page where your form appears, you can add a single follow-up email to the form module.
Please note: a follow-up email added to a form module will override follow-up email(s) added in the forms tool.
To edit a follow-up email in a form module:
If you have a Marketing Hub Starter, Professional or Enterprise account, you can schedule up to three follow-up emails in the form editor. These emails will be sent to visitors who submit the form on any pages. Please note, however, that if you set a follow-up email in the form module on a specific page, this will overwrite any follow-up emails set at the form-level.
To add another follow-up email:
Please note: a follow-up email will be sent for each form submission. However, if follow-up emails are triggered using a workflow and the contact is already enrolled and currently being processed in the workflow, HubSpot cannot enroll them again to receive another follow-up email until they have completed the flow.
Please note: creating a follow-up email will automatically add a CAPTCHA to the form.
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