Skip to content
Integrations

Use HubSpot's integration with LinkedIn Sales Navigator

Last updated: June 10, 2021

Applies to:

Sales Hub Professional, Enterprise

Use HubSpot's integration with LinkedIn Sales Navigator to view LinkedIn insights on your HubSpot contact and company records and send InMails directly from HubSpot. 

Before you get started

Install the LinkedIn Sales Navigator integration

  • In your HubSpot account, click the Marketplace icon marketplace in the main navigation bar, then select App Marketplace.
  • Use the search bar to locate and select the LinkedIn Sales Navigator integration.
  • In the upper right, click Install app.

Necessary disclosure: As part of any LinkedIn integration, HubSpot will store your account name and profile picture.

View LinkedIn data in HubSpot

  • In your HubSpot account, navigate to your contacts or companies.
  • Click the name of the contact or company.
  • In the right panel, locate the LinkedIn Sales Navigator section. It will contain LinkedIn information for the contact or company.
    • Contacts: view the contact's LinkedIn job title, company, time in their current role, location, and industry. HubSpot uses the contact's first name, last name, email, company, and job title to search for their profile.
    • Companies: view the company's industry, size, and location. HubSpot uses the company's name and domain to search for their company profile.
  • To save the contact information to a list in LinkedIn Sales Navigator, click Save in Sales Navigator.
  • To access a more detailed view, click View more.
  • To send an InMail to the contact on LinkedIn, click Send InMail.

linkedin-sales-navigator-contact-record

  • For contacts, you'll see the following tabs:
    • Icebreakers: view shared connections, experiences, and interests, plus a link to the contact's recent activity stream.
    • Get introduced: ask a mutual connection for an introduction to your contact.
    • Related leads: quickly find other leads at the same company and add them to your Sales Navigator leads list.

  • For companies, you'll see the following tabs:
    • Recommended leads: connect with other leads at the company that you share interests and experiences with.
    • Connections: view contacts at the company that you're already connected with.
    • News: view company news to add context to your sales outreach.

 

Send InMails from contact and company records

You can compose and send InMails directly from a HubSpot contact or company record: 

  • In your HubSpot account, navigate to your contacts or companies
  • Click the name of a contact or company. 
  • In the right panel, locate the LinkedIn Sales Navigator card. 
  • Click Send InMail
  • In the LinkedIn InMail pop-up box, write your message, then click SendInMail

You can continue to send InMail messages in HubSpot and view the entire conversation in the LinkedIn InMail pop-up box, but the conversation will not save to the record's timeline.

If you have access to sequences, you can add task reminders to send InMails or connection requests. Learn how to use LinkedIn Sales Navigator tasks in a sequence

Manage LinkedIn Sales Navigator tasks on mobile

If you have a paid LinkedIn Sales Navigator account integrated with HubSpot and have downloaded the HubSpot mobile app, you can manage your Sales Navigator tasks in the app. 

  • Navigate to your tasks in the mobile app.
  • Tap on the Send InMail and Send connection request tasks.
  • You will be redirected to the LinkedIn app to complete your task. For the Send Connection request task, HubSpot will redirect you to the search screen in the LinkedIn app with the contacts name prefilled.

Send InMail task: 

Tasks_ LinkedIn InMail

Send Connection request task: 

Tasks_ LinkedIn Connection request