Connect HubSpot and LinkedIn Sales Navigator

Use HubSpot's integration with LinkedIn Sales Navigator to view LinkedIn insights on your HubSpot contact and company records and send InMails directly from HubSpot. 

Review the video below to better understand how you can use HubSpot and LinkedIn Sales Navigator together: 

Before you begin

• You must have an assigned Sales Hub Professional or Enterprise seat to use the LinkedIn Sales Navigator integration. 
• You must have a LinkedIn Sales Navigator Advanced Plus account to use this integration. When you connect to LinkedIn Sales Navigator, you're only connecting the integration to your user account. To use the integration, each user will need to connect the LinkedIn Sales Navigator app from the HubSpot Marketplace while signed in to HubSpot with their unique login.
• It is not possible to import contacts from LinkedIn using the integration. 
• If you have a LinkedIn Sales Navigator Advanced Plus account, you can also connect HubSpot and LinkedIn Sales Navigator and Business Manager via CRM Sync.

Connect HubSpot and LinkedIn Sales Navigator

• In your HubSpot account, click the Marketplace icon marketplace in the top navigation bar, then select App Marketplace.
• Use the search bar to locate and select the LinkedIn Sales Navigator app. 
• In the upper right, click Install app.

Necessary disclosure: As part of any LinkedIn integration, HubSpot will store your account name and profile picture.

View LinkedIn data in HubSpot

• In your HubSpot account, navigate to your contacts or companies:
  • Contacts: In your HubSpot account, navigate to CRM > Contacts.
  • Companies: In your HubSpot account, navigate to CRM > Companies.
• Click the name of a record. 
• In the right panel, locate the LinkedIn Sales Navigator card. It will contain LinkedIn information for the contact or company.
  • Contacts: view the contact's LinkedIn job title, company, time in their current role, location, and industry. HubSpot uses the contact's first name, last name, email, company, and job title to search for their profile.
  • Companies: view the company's industry, size, and location. HubSpot uses the company's name and domain to search for their company profile.

• To save the contact information to a list in LinkedIn Sales Navigator, click Save in Sales Navigator.
• To access a more detailed view, click View more.
• To send an InMail to the contact on LinkedIn, click Send InMail.

• For contacts, you'll see the following tabs:
  • Icebreakers: view shared connections, experiences, and interests, plus a link to the contact's recent activity stream.
  • Get introduced: ask a mutual connection for an introduction to your contact.
  • Related leads: quickly find other leads at the same company and add them to your Sales Navigator leads list.

• For companies, you'll see the following tabs:
  • Recommended leads: connect with other leads at the company that you share interests and experiences with.
  • Connections: view contacts at the company that you're already connected with.
  • News: view company news to add context to your sales outreach.

Send InMails from contact and company records

You can compose and send InMails directly from a HubSpot contact or company record: 

• In your HubSpot account, navigate to your contact or company records:
  • Contacts: In your HubSpot account, navigate to CRM > Contacts.
  • Companies: In your HubSpot account, navigate to CRM > Companies.
• Click the name of a record. 
• In the right panel, locate the LinkedIn Sales Navigator card. 
• Click Send InMail. 
• In the LinkedIn InMail pop-up box, write your message, then click Send. 

You can continue to send InMail messages in HubSpot and view the entire conversation in the LinkedIn InMail pop-up box, but the conversation will not automatically save to the record's timeline. You can manually log a LinkedIn message to a contact timeline if needed. 

If you have access to sequences, you can add task reminders to send InMails or connection requests. Learn how to use LinkedIn Sales Navigator tasks in a sequence. 

Manage LinkedIn Sales Navigator tasks on mobile

If you have a paid LinkedIn Sales Navigator account integrated with HubSpot and have downloaded the HubSpot mobile app, you can manage your Sales Navigator tasks in the app. 

• Navigate to your tasks in the mobile app.
• Tap on the Send InMail and Send connection request tasks.
• You will be redirected to the LinkedIn app to complete your task. For the Send Connection request task, HubSpot will redirect you to the search screen in the LinkedIn app with the contact name prefilled.

Send InMail task: 

Send Connection request task: