How to delete a list of contacts

Last updated: March 15, 2018

Available For:

Marketing: Basic, Pro, Enterprise
Sales: N/A

When it comes to deleting lists in your HubSpot Marketing account, you have the two following options: delete list and delete all contacts.  

Deleting a list (More > Delete list) simply removes the list from your lists page, essentially deleting the criteria that you specified or the grouping of contacts that was created on import. No contacts are removed from your database. Please note that your HubSpot blog's default subscriptions lists cannot be deleted from your HubSpot account.

While you can delete contacts themselves, please keep in mind that they'll be permanently deleted from your HubSpot contact database. The deleted contacts will not be counted anymore towards your total number of billable contacts because they will no longer exist in your account. Before walking through the steps of deleting your contacts, please be aware of the implications that come with deleting contacts, listed in the section below:

Why shouldn't I delete contacts from HubSpot?

A fundamental value of your HubSpot contact database is that each interaction builds off the interactions before it. When you import contacts, this value is attained at the most basic level. The real advantage of HubSpot and inbound marketing lies in turning an anonymous visitor into a reachable contact. 

When you delete contacts from HubSpot, you are turning a known contact back into an anonymous visitor. The following is a list of everything that will be lost when you delete a HubSpot contact:

  • All of the contact's interaction data and timeline activity (except for email interactions):
    • Form submission data
    • Website visit information
    • List membership data
    • Data from integrations (Salesforce, Wistia, GoToWebinar, SurveyMonkey)
    • Lifecycle stage transition data 
    • Information about custom event completion (Marketing Enterprise only)
  • Your existing reports will be affected:
    • Deleted contacts are removed from the dashboard.
    • Any visits the contact had will still appear in the sources report, but the contact will be removed from the count of contacts generated by a specific source.
    • Contacts generated by a campaign will no longer appear in the campaign dashboard in HubSpot under Productivity > Campaigns
    • The contacts will remain in the form submissions and landing page submissions reports, but they will appear as No Contact

While there are legitimate reasons to delete contacts in order to keep your lists fresh, such as spam submissions or ineligible contacts, it is important for you to consider the future interaction potential of a contact before removing them from your database. For information about deleting ineligible contacts who have unsubscribed or bounced, check out this article

After reading through the above implications, check out the instructions below to delete lists and contacts:

1. Make a list of contacts to delete

To delete a segment of your contacts, create a list of those contacts. To learn how to make a static or smart list, click here

Some examples of a type of list that would be useful to delete are:

  • An old list of contacts from a trade show in which you since have an updated version.
  • A list of employees who no longer work at your company.
  • A list of contacts who are no longer customers.

2. Click on the list that you want to delete

In your HubSpot Marketing account, navigate to Contacts > Lists, then click the name of the list you'd like to delete.

HubSpot Help article screenshot

3. Delete your list

On the top left-hand side, click More > Delete list. This will delete your list but not the contacts in the list, so the contacts will remain in your HubSpot contact database.

HubSpot Help article screenshot

4. Delete contacts in your list

Please note: before deleting any contacts, please be sure to review the implications of deleting contacts above first.

To delete contacts within the list without deleting the list itself, check the boxes next to each contact (or the checkbox at the top to select all contacts) then click Delete at the top. This will delete the contacts from your list as well as from your HubSpot contact database. 

HubSpot Help article screenshot
To delete all contacts in a list that is greater than 25 contacts, select the checkbox beside the Name column and then select all from the top of the list tool. This will select all the contacts in your list, and you can then click Delete.

Alternatively, you can delete an individual contact: 

  • To delete a contact from the contact record:
    • Navigate to your contacts.
    • Search for the contact you'd like to delete and click the name of the contact.
    • Click the Actions dropdown menu below the contact's name and click Delete.


  • To delete a contact from the contact record:
    • Navigate to your contacts.
    • Check the box to the left of the contact(s) you'd like to delete. 
    • Click Delete

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