Delete a list of contacts

Last updated: July 27, 2018

Applies to:

Marketing Hub Basic, Professional, Enterprise

You can either delete a list or delete all contacts in a list.

Deleting a list (More > Delete list) simply removes the list from your lists page, essentially deleting the criteria that you specified or the grouping of contacts that was created on import. No contacts are removed from your database. Your HubSpot blog's default subscriptions lists cannot be deleted from your HubSpot account.

While you can delete contacts themselves, keep in mind that they'll be permanently deleted from your HubSpot contact database. The deleted contacts will no longer be counted towards your total number of billable contacts because they will no longer exist in your account. Before walking through the steps of deleting your contacts, be aware of the implications that come with deleting contacts, listed in the section below:

Why shouldn't I delete contacts from HubSpot?

A fundamental value of your HubSpot contact database is that each interaction builds off the interactions before it. When you import contacts, this value is attained at the most basic level. The real advantage of HubSpot and inbound marketing lies in turning an anonymous visitor into a reachable contact. 

When you delete contacts from HubSpot, you are turning a known contact back into an anonymous visitor. The following information will be lost when you delete a HubSpot contact:

  • All of the contact's interaction data and timeline activity (except for email interactions):
    • Form submission data
    • Website visit information
    • List membership data
    • Data from integrations (Salesforce, Wistia, GoToWebinar, SurveyMonkey)
    • Lifecycle stage transition data 
    • Information about custom event completion (Marketing Enterprise only)
  • Your existing reports will be affected:
    • Deleted contacts are removed from the dashboard.
    • Any visits the contact had will still appear in the sources report, but the contact will be removed from the count of contacts generated by a specific source.
    • Contacts generated by a campaign will no longer appear in the campaign dashboard in HubSpot under Productivity > Campaigns
    • The contacts will remain in the form submissions and landing page submissions reports, but they will appear as No Contact

While there are legitimate reasons to delete contacts in order to keep your lists fresh, such as spam submissions or ineligible contacts, it is important to consider the future interaction potential of a contact before removing them from your database. Learn more about deleting ineligible contacts who have unsubscribed or bounced.

1. Make a list of contacts to delete

To delete a segment of your contacts, create a list of those contacts

Some examples of a type of list that would be useful to delete are:

  • An old list of contacts from a trade show in which you since have an updated version.
  • A list of employees who no longer work at your company.
  • A list of contacts who are no longer customers.

2. Delete your list

To delete a list: 

  • In your HubSpot Marketing Hub Basic, Professional, or Enterprise account, navigate to Contacts > Lists
  • Hover over a list and click More > Delete.
  • Alternatively, check the box beside a list and click Delete
  • Click Delete in the dialog box to confirm your deletion.
HubSpot Help article screenshot

3. Delete contacts in your list

Please note: before deleting any contacts, please be sure to review the implications of deleting contacts above first.

To delete contacts within the list without deleting the list itself:

  • Click the name of the list.
  • Select the checkbox next to each contact (or the checkbox at the top to select all contacts).
  • Click MoreDelete at the top. This will delete the contacts from your list as well as from your HubSpot contact database. 

Confirm your deletion by entering the number of contacts you're deleting in the dialog box and then clicking Delete.

To delete all contacts in a list that is greater than 25 contacts, select the checkbox beside the Name column and then click select all from the top of the list tool. This will select all the contacts in your list, and you can then click More > Delete and confirm your deletion in the dialog box.

Alternatively, you can delete an individual contact: 

  • To delete a contact from the contact record:
    • In your HubSpot account, navigate to Contacts > Contacts.
    • Click the name of the contact you want to delete.
    • Click the Actions dropdown menu below the contact's name and click Delete.

  • To delete a contact from the contact record:
    • In your HubSpot account, navigate to Contacts > Contacts.
    • Select the checkbox to the left of the contact(s) you'd like to delete. 
    • Click Delete

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