Delete a list of contacts

Last updated: October 13, 2020

Applies to:

All products and plans

You can delete a list without deleting its contacts, delete all contacts in a list, or delete individual contacts.

Please note: this deletion described in the article is not GDPR-compliant. Learn how to perform a GDPR-compliant delete in HubSpot.

Data lost in deletion

Before deleting HubSpot contacts, consider the data that will be lost or affected.

  • The interaction data and timeline activity in the contact records will be deleted, including:
    • Form submission data
    • Website visit information
    • List membership data (e.g., information of them being part of static lists)
    • Data from integrations (e.g., Salesforce, Wistia, GoToWebinar, SurveyMonkey)
    • Lifecycle stage transition data 
    • Information about custom event completion (Marketing Hub Enterprise only)

Please note: only the contact's timeline activity will be deleted. If the contact has an associated company, deal, or ticket, the associated object's timeline activity (e.g., calls and emails) will not be affected as they are explicitly associated with that object.

  • The data in existing reports will be affected, including but not limited to the following ways:
    • Deleted contacts will be removed from counts in the reports.
    • Visits from deleted contacts will appear in the sources report, but removed from the count of contacts.
    • Deleted contacts generated by a campaign will no longer appear in the campaign dashboard.
    • Deleted contacts will remain in the form submissions and landing page submissions reports, but will appear as No Contact.

Please note: when deleting a contact, data in reports on engagements, such as calls, meetings, and tasks, will not be lost. Such reports (e.g., Productivity) will still count engagements in deleted contacts.

  • The lifecycle stage of the contact's associated company may be reset or recalculated, based on the associated company's association to other contacts and deals.

Delete a list without deleting its contacts

If you have reached your account's list limit, you may want to delete a list without deleting its contacts.

  • In your HubSpot account, navigate to Contacts > Lists
  • To view only lists that haven't been used or updated in the last two months, click the Unused lists tab. You can also continue with your deletion in the Lists library tab.
  • To delete a single list, hover over a list and click the More dropdown menu, then select Delete list.
  • To bulk delete lists, select the checkboxes next to the lists you want to delete and click Delete at the top of the table.

  • In the dialog box, click Delete to confirm your deletion.

Learn more about why you may be unable to delete a list.


Delete contacts in a list

Please note: consider the data lost when deleting a contact prior to doing any deletions.

  • In your HubSpot account, navigate to Contacts > Lists
  • Click the name of the list.
  • Select the contacts you want to delete:
    • To choose specific contacts, select the checkbox next to each contact.
    • To select all contacts in the current page of the list, click the checkbox in the table header.
    • To select all contacts in the list, select the checkbox in the table header. At the top of the table, click Select all x contacts.

  • Click the More dropdown menu and select Delete. This will delete the contacts from HubSpot. 

  • In the dialog box, enter the number of contacts to delete, then click Delete.


Delete individual contacts

Please note: consider the data lost when deleting a contact prior to doing any deletions.

To delete a contact from the contact record:
  • In your HubSpot account, navigate to Contacts > Contacts.
  • Click the name of the contact to delete.
  • In the left panel, click the Actions dropdown menu and select Delete.

To bulk delete contacts from the contacts dashboard:
  • In your HubSpot account, navigate to Contacts > Contacts.
  • Select the checkbox next to the contact(s) to delete. 
  • At the top of the table, click Delete.