Monitor your social inbox (BETA)

Monitor your social networks in the social inbox. You can review interactions on your published social posts such as comments, reposts, and new followers. From the social inbox, you can also use Breeze, HubSpot's AI to generate weekly insights based on your social interactions.

Social interactions 

Monitor your social interactions for social posts published from HubSpot and directly from the social networks. The interactions available depend on the social networks being reviewed: 

Review and filter your inbox streams

To filter your inbox streams by social media account or activity status: 

• In your HubSpot account, navigate to Marketing > Social.
• At the top, click the Reply tab.
• You'll be redirected to All Activity in your inbox streams. By default, your inbox streams will include all available activity from your connected social media accounts.

• In the left sidebar menu, you can navigate to the following:
  • In the Inbox section, you can navigate to Saved, Spam, or Archived. The inbox stream will be filtered by the corresponding statuses. 
  • In the Views section, you can also navigate to Comments, Mentions, Reposts, and New followers. The inbox stream will be filtered by the corresponding interaction type. 

• In each of the views or inboxes, at the top, you can use the following additional filters:
  • Accounts: filter activity by social accounts. 
  • Interaction type: filter activity by network and interaction type, such as a Facebook or Youtube comment. 
  • Status: filter activity by status. You can filter by the following status types: Read, Unread, Replied to, Saved or Archived. 

• • Date range: filter activity by date range. You can select a preset range or set a custom range. 
     

• To review all new followers, in the left sidebar menu, click New followers. Currently, only new X followers will be displayed.
  • You can review a follower's details such as follower count, friends count, and status count. 
  • To follow a new X follower, click Follow.

Manage your activities

In your inbox, review text-based engagements with your social accounts or posts published through HubSpot, such as X, Facebook, LinkedIn, Instagram, and YouTube comments. All comments will be included, including threaded conversations and externally published comments. Other activities include mentions and reposts. 

To react and respond to your social media activities: 

• In your HubSpot account, navigate to Marketing > Social.
• At the top, click the Reply tab.
• In the left sidebar menu, click Comments.
• To take action on an individual comment, click Actions then select from the following options:
  • Archive: archive an activity. Alternatively, click the archive archive icon.
  • Save: save an activity. Alternatively, click the save icon. Users will be able to review all saved comments in the Saved folder. 
  • Mark as spam: label a suspicious activity. Users will be able to review all marked comments in the Spam folder. 
  • View on [network]: review the comment in the social network. This option will only appear for comments. 
    
    

• To take bulk action:
  • Hover over the activities and select the checkboxes next to the activities. To select all, select the checkbox at the top left. 
  • Then, select Archive, Mark as read, Save, or Mark as Spam. 
     

• When reviewing and managing your social inbox comments: 
  • To review the complete comment thread, click the comment. Threaded comments will display the number of comments in the thread. 
  • In the right panel, review the post and any threaded comments:
    •  To review the post details in the social tool, click Action and select Post details. 
    • To clone the social post, click Action and select Clone. The cloned social post and details will display in the social editor. This does not apply for Youtube posts. 

• • • To review the post in the social network, click Action and select View on [social network]. 
      
      

Generate weekly insights based on your social inbox (Marketing Hub Enterprise only)

If you have a Marketing Hub Enterprise account, you can use Breeze to generate recommended actions for managing your social networks. You can also generate insights such as an overview of your inbox's engagements, sentiments, and interactions. Use these generated insights to analyze the performance of your social posts in the previous week.

• Your published social post data will be analyzed every Monday, based on your account's time zone.
• By default, your weekly inbox This insight will include data from all connected social accounts except X accounts. 
• Your weekly insights may take up to 5 minutes to generate.
• If there is insufficient social interaction data on your published posts, weekly insights cannot be generated. Instead, an error message will display.

Necessary disclosure: HubSpot shares your social media data and interactions with OpenAI in order to enable your use of this tool. By using this tool in beta, you agree to comply with HubSpot’s Beta Terms as well as OpenAI’s Usage Policies, Content Policy, and Sharing & Publication Policy.

Turn on AI features

To use AI to generate insights, you must turn on the following AI settings:

• In your HubSpot account, click the settings settings icon in the top navigation bar.
• In the left sidebar menu, in the Account management section, navigate to AI.
• In the Access tab of your AI settings, click to toggle the Give users access to generative AI tools and features and Customer conversation data switch on. 

Generate insights 

After turning on your AI features, you can generate insights based on the comments and interactions in your social inbox. 

• In your HubSpot account, navigate to Marketing > Social.
• At the top, click the Reply tab.
• To use HubSpot AI to generate your weekly insights across all networks, at the top, click Weekly Insights.
   

• In the left panel, review your weekly insights:
  • Recommended actions: an AI-generated set of recommendations based on past and current comments and interactions
  • Engagement overview: an overview of your interactions such as the count of comments and reactions to your published social posts. This includes both HubSpot-published posts and externally published posts.
  • Sentiment analysis: an AI-generated sentiment analysis of your social interactions, this includes the percentage of social interactions that expressed positive, neutral, or negative sentiment. 
  • Interaction summary: an AI-generated summary of all interactions and comments with your social accounts and an analysis of this summary.