The decisions that your team makes, while developing marketing campaigns, should always be based on your company's historical marketing data. HubSpot's Dashboard and Sources report are two interconnected tools that can help better inform your campaign's strategy.

HubSpot's Dashboard brings together many of your important marketing analytics, giving your team a quick glance at how your website is performing. HubSpot's Sources report is an invaluable marketing report that helps you understand how visitors are discovering your site, measure top-of-the-funnel channels, and make wiser decisions about where to invest your marketing dollars.