Track lawful basis of processing in HubSpot

Last updated: July 27, 2018

Under the General Data Protection Regulation (GDPR), companies need a lawful reason to use and process contact data and must keep records of consent and evidence other lawful purposes of processing. 

The contact property Legal basis for processing contact's data allows you to collect, track, and store lawful basis of processing via contract, legitimate interest, and/or consent for your HubSpot contacts.

Please note: while this feature lives in HubSpot, your legal team is the best resource to give you compliance advice for your specific situation.

To view and/or edit this property:

  • In your HubSpot account, click your photo or avatar in the top right-hand corner, then click Settings.
  • In the left sidebar menu, click Properties.
  • In the Contact properties tab, search for and click the property Legal basis for processing contact's data.

  • In the property, you'll see four default property options:
    • Legitimate interest - prospect/lead
    • Legitimate interest - existing customer
    • Performance of a contract
    • Freely given consent from contact
    • Not applicable

To select a property value for a contact: 

  • Navigate to Contacts in your HubSpot account. 
  • Click the name of a contact.
  • In a contact's About section, click View all properties
  • Search for and click the Legal basis for processing contact's data property. 
  • Select a value for the property and then click Save


In addition to manual contact creation, you can add consent and lawful basis to contacts via a list import or bulk edit:

  • In your HubSpot account, navigate to Contacts > Contacts.
  • Select the checkbox to the left of the records you want to edit, or select the checkbox to the left of the Name column, then click Select all [number] contacts to edit multiple contacts. 
  • Click More Add legal basis for processing contact's databulk-add-legal-basis-to-process-a-contact-s-data
  • In the dialog box, click the Legal basis for processing contact's data dropdown menu and select a legal basis for your contacts. 
  • Click Update