When composing an email template, it's important to add components that are personalized based on your template's recipient. Personalization tokens help with that, giving you the ability to add tokens that correspond to contact or company properties of your recipient.
- In your HubSpot Sales account, navigate to Sales Tools > Templates.
- Click on the name of the template to edit, or create a new template.
- Place your cursor in the body of your email where you'd like to insert a personalization token.
- Click on the contact token or company token dropdown menu and select the contact or company property you'd like to insert.
Please note: if you'd like to add the name of your contact's associated company to your template, you should add the company token entitled Name (or Account Name if you are Salesforce integrated). This is different from the contact property entitled Company Name. Check out this article for more information on the difference between these two properties.