Last updated: October 27, 2022
|Marketing Hub Professional, Enterprise|
After connecting your Facebook Ads account, you can create events to sync your CRM lifecycle stage changes from HubSpot. This will allow Facebook to optimize the delivery of your ads when a contact has been attributed in the HubSpot Ads tool.
Before getting started with ad conversion events, do note the following:
To review and manage your conversion events:
Creating conversion events in HubSpot allows Facebook to deliver your lead generation ad campaigns more effectively.
Facebook will use the CRM lifecycle data from your HubSpot account to optimize the delivery of your ads. You'll be able to report on the value of your CRM lifecycle event changes from within your Facebook Ads Manager as well.
The CRM lifecycle event changes will sync to your Facebook ad account as Offline Events. Facebook uses these to optimize your ads and supplement your ads reporting in Facebook Ads Manager. To view the events you created in HubSpot in Facebook ad account:
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